Enroll Course: https://www.coursera.org/learn/hotel-management-project
If you’ve ever wondered what goes on behind the scenes of a prestigious hotel that appears successful but is struggling with profitability, then the Coursera course titled ‘Hôtel “De l’étoile” – a hotel in crisis?’ is a practical gateway into the intriguing world of hospitality management. Set in the heart of Paris, this case study-based course invites learners to dive deep into a real-world scenario involving a family-owned, internationally branded hotel with 300 rooms that faces critical challenges despite its outward image of success.
This course offers an engaging syllabus that culminates in actionable insights for aspiring hospitality professionals. The structured modules guide students through various levels of analysis: starting from a situational analysis of Hotel de l’Etoile’s current distribution and revenue management tactics, moving on to critical questioning of the brand, proposing concrete recommendations, and finally considering the operational implications of strategic implementation.
1. **Situational Analysis**: The course begins with an examination of the hotel’s situation. You’ll analyze distribution performance data, revenue strategies, and financials compiled from actual hotel operations. This hands-on approach gives you a panoramic view of what makes a hotel profitable versus getting lost in the competitive landscape.
2. **Questioning the Brand**: As learners progress, they will be tasked with analyzing the brand’s value and propose actions that will elevate its market position. This section encourages critical thinking about brand management—a vital skill in the hospitality industry.
3. **Recommendations to the Family Board**: The course culminates in crafting a strategic recommendation. After careful peer feedback, you present your findings to the board, simulating real-life decision-making processes in hotel management.
4. **Implementation Strategy**: Finally, students will assess the operational implications of their strategies; a crucial step that underscores the importance of feasibility and execution in hospitality business strategies.
Overall, the course not only broadens your understanding of distribution, revenue, and demand management but also prepares you for real-world scenarios where theoretical knowledge meets practical implementation. With a unique blend of case study analysis, peer assessments, and expert feedback, this course is an invaluable asset for anyone eager to pursue a successful career in hospitality management.
I highly recommend this course for anyone who aspires to enter the hospitality industry or enhance their existing knowledge. The insights gained from ‘Hôtel de l’étoile’ will be applicable to various roles within hospitality management, particularly in revenue management and strategic planning.
Enroll Course: https://www.coursera.org/learn/hotel-management-project