Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy
Introduction
The retail industry has experienced a seismic shift in recent years, particularly due to the COVID-19 pandemic, and adapting to these changes is essential for success. Coursera’s ‘Retail Marketing Strategy’ course, taught by Professor Barbara Kahn, offers invaluable insights into the evolving landscape of retail, focusing on transitioning from a product-centric to a customer-centric approach. This blog post delves into the course structure, highlights key learning modules, and why this course is a must-take for anyone serious about mastering retail marketing.
Course Overview
This course takes a contemporary look at retail marketing, emphasizing the necessity of understanding consumer expectations in today’s market. The curriculum consists of four thoughtfully designed modules that guide learners through the intricacies of effective retail strategies. From discussing the implications of the pandemic to exploring successful retailing strategies employed by industry giants, the course is comprehensive and practical.
Module Insights
Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
In the first module, Professor Kahn examines how retailer responses to the “retail apocalypse” and COVID-19 have permanently altered consumer shopping behaviors. As learners, we assess how to improve customer value and gain a competitive edge by adopting a customer-centric mindset.
Module 2: Kahn Retailing Success Strategy
The second module dives into the success strategies of retail titans like Amazon, Walmart, and Target. Through the Kahn Retail Success Matrix, students analyze competitive advantages and explore the role of a growth mindset in navigating the retail landscape.
Module 3: Importance of Customer Experience/Shopper-tainment
This module emphasizes the significance of enhancing the customer experience through innovations in both online and offline spaces. Learners will discover successful case studies and trends, particularly around the unique expectations of consumers in diverse cultures, like China.
Module 4: Changes in Branding: What Makes a Brand Great?
In the final module, we explore what truly defines a brand. The course emphasizes how consumer behavior has driven brands to adopt more purposeful strategies, addressing social causes and realigning brand identities as a response to the pandemic.
Who Should Take This Course?
This course is perfect for marketing professionals, retail managers, business students, or anyone interested in understanding the dynamics of retail marketing in today’s rapidly changing environment. If you want to stay ahead of the curve and learn how to create effective marketing strategies that resonate with customers, this course is tailored for you.
Conclusion
In summary, ‘Retail Marketing Strategy’ on Coursera is an in-depth course designed to equip you with the tools and insights needed to navigate the new retail landscape. With engaging content and practical applications, it is a highly recommended course for anyone focused on enhancing their marketing skills for the modern age. Enroll now to transform your approach to retail marketing!
Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy