Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy
In the ever-evolving landscape of retail, understanding consumer behavior and adapting marketing strategies accordingly is crucial. The course ‘Retail Marketing Strategy’ on Coursera, taught by the esteemed Professor Barbara Kahn, offers a comprehensive exploration of how the COVID-19 pandemic has reshaped the retail industry and what it means for marketers today.
### Course Overview
The course dives deep into the shift from a product-focused approach to a customer-focused strategy, emphasizing the importance of delivering real customer value. With the pandemic accelerating changes in consumer expectations, this course is timely and relevant for anyone looking to enhance their marketing acumen in the retail sector.
### Syllabus Breakdown
1. **Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy**
This module sets the stage by examining the retail apocalypse of 2017 and the subsequent transformations brought on by COVID-19. You’ll learn about the omni-channel responses retailers have adopted to enhance customer service and brand loyalty, ultimately increasing customer value and competitive advantage.
2. **Module 2: Kahn Retailing Success Strategy**
Here, you will analyze successful strategies from major retailers like Amazon, Walmart, and Target using the Kahn Retail Success Matrix. This module emphasizes the importance of a growth mindset and explores the cultural factors that influence luxury brand retailers.
3. **Module 3: Importance of Customer Experience/Shopper-tainment**
This module focuses on the significance of innovation in both online and offline retail spaces. You will explore successful case studies and identify global trends, particularly in the context of consumer expectations in markets like China.
4. **Module 4: Changes in Branding: What Makes a Brand Great?**
The final module delves into brand strategy, exploring how consumer behavior has driven organizations to adopt purposeful branding. You’ll assess how the pandemic has influenced revolutionary changes in brand strategy and what it means for the future.
### Why You Should Enroll
This course is not just theoretical; it provides practical insights and real-world examples that can be applied immediately in your marketing strategies. Whether you’re a marketing professional, a business owner, or someone looking to break into the retail industry, this course equips you with the knowledge to navigate the complexities of modern retail marketing.
### Conclusion
In conclusion, the ‘Retail Marketing Strategy’ course on Coursera is a must-take for anyone serious about understanding the future of retail marketing. With its focus on customer-centric strategies and real-world applications, you will be well-prepared to meet the challenges of today’s retail environment. Don’t miss out on the opportunity to learn from one of the best in the field!
### Tags
– Retail Marketing
– Customer Experience
– Marketing Strategy
– E-commerce
– Brand Strategy
– COVID-19 Impact
– Omni-channel Retail
– Consumer Behavior
– Retail Trends
– Online Learning
### Topic
Retail Marketing
Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy