Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line
Introduction
In today’s fast-paced digital landscape, understanding how to interact with customers online is essential for any business looking to thrive. Coursera offers a valuable course called ‘De curtidas a leads: como interagir com os clientes on-line’, part of the Google Digital Marketing & E-commerce Certificate. This course is designed to equip you with the necessary social media marketing strategies that can transform your online presence.
Course Overview
‘De curtidas a leads’ delves into the significance of social media marketing in promoting products or services. As this course is the third installment of a comprehensive seven-course program, it builds on essential knowledge while introducing you to pivotal concepts such as:
- The fundamentals of selecting the right social media platform for your campaigns
- The five pillars of social media marketing: strategy, planning and publishing, listening and engagement, analysis and reporting, and paid social media.
Syllabus Breakdown
1. Introduction to Social Media Marketing
The course kicks off with an introduction to social media marketing, emphasizing its critical role in any digital strategy. You’ll learn how to choose the right platforms for your campaign and establish a robust online identity.
2. Strategy, Planning, and Publishing
This module dives into strategic planning and content publishing, teaching you how to set business goals and identify your target audience. You will explore different types of social media marketing, including paid, owned, earned, and organic strategies.
3. Listening and Engagement
One of the standout components of this course is focused on social listening and audience engagement. By utilizing key tools and techniques, you’ll foster customer relationships and enhance brand authority.
4. Analysis and Reporting
Understand the significance of social media analysis to make informed decisions. This section covers various analytics tools and how to create comprehensive reports that outline your social media performance.
5. Paid Social Media
The course wraps up by discussing the intricacies of paid social media advertising, including formats, content strategies, and the measurement of advertising impact.
Why You Should Take This Course
This course provides a thorough grounding in social media marketing, making it ideal for beginners and professionals looking to enhance their skills. The structured approach, interactive content, and real-world applications make it a must for anyone serious about digital marketing.
Conclusion
Whether you’re looking to elevate your personal brand or boost your company’s marketing strategy, ‘De curtidas a leads’ is a highly recommended course on Coursera. Not only will you engage with knowledgeable instructors, but you will also gain immediate access to resources that will guide you in transforming likes into leads. Sign up today and start harnessing the power of social media!
Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line