Enroll Course: https://www.coursera.org/learn/brand
In today’s increasingly competitive marketplace, the way we perceive and manage brands is evolving rapidly. Traditional approaches, which often focus solely on logos and marketing promises, are becoming outdated. Enter the course “Brand Management: Aligning Business, Brand and Behaviour” offered by Coursera and led by the esteemed Professor Nader Tavassoli from London Business School.
This course not only revisits the essence of branding but also revolutionizes it by placing emphasis on customer experience across the organization.
### Course Overview
The course is structured into five comprehensive modules, each packed with insight, engagement, and actionable knowledge.
#### Module 1: Brand Purpose & Experience
This introductory module challenges traditional branding perspectives. Through engaging lectures and enlightening interviews with industry professionals like Bethany Koby and David Kershaw, learners are equipped with a modern understanding of how branding must evolve.
#### Module 2: Brand Design & Delivery
The second module dives into designing unique brand experiences that stand out in a crowded market. You’ll explore concepts like pricing as a differentiator through thoughtful insights from expert Hub van Bockel and Professor Bernd H. Schmitt.
#### Module 3: Brand Leadership and Alignment
In this module, the focus shifts to aligning business strategies, brand narratives, and organizational behavior. Interviews with professionals such as Ije Nwokorie and Keith Weed illustrate real-world applications of these concepts.
#### Module 4: Brand Practices & Engagement
Here, the course explores the integration of human resources and branding. Engaging employees with brand philosophy is crucial, for which insights from practitioners like Helen Edwards and Richard Hytner will be invaluable.
#### Module 5: Brand Metrics & Returns
The final module teaches how to assess the true value created by brands, stressing that brand valuation differs from actual brand impact. Interviews with David Haigh add depth to these important metrics.
### Conclusion
Overall, “Brand Management: Aligning Business, Brand and Behaviour” is an essential course for anyone looking to deepen their understanding of modern branding strategies. The blend of theoretical knowledge and practical insights from leading professionals makes it a valuable investment for business leaders, marketers, and branding students alike.
For those looking to refine their brand strategy, engage employees, and understand brand valuation better, I wholeheartedly recommend enrolling in this course. It promises to not only change the way you think about brands but also enhance your ability to manage them effectively in the marketplace.
### Enrollment
Interested learners can find this course on Coursera, which allows you to proceed at your own pace and take full advantage of its comprehensive structure. Make the investment today and equip yourself with the knowledge and skills to lead in the ever-evolving world of branding.
Enroll Course: https://www.coursera.org/learn/brand