Enroll Course: https://www.coursera.org/learn/uva-darden-customer-centric-it-strategy
In today’s business landscape, Information Technology (IT) is no longer just a support function; it’s a strategic driver of success. However, as the course ‘Customer-Centric IT Strategy’ on Coursera highlights, many organizations struggle with IT investments, often seeing failure rates exceeding 50% for their projects. This two-week course offers a powerful antidote to this pervasive problem by equipping learners with the tools and frameworks to build IT strategies that are both effective and user-focused.
The course is structured around two key pillars. The first week focuses on defining a truly executable customer-centric IT strategy. It emphasizes the importance of creating a strategy that is not only easy to understand but also serves as a clear roadmap for action. This foundational element is crucial for aligning IT efforts with business goals and ensuring that technology investments deliver tangible value.
The second week delves into the practicalities of prototyping IT solutions that users actually want to use. Moving beyond superficial user feedback, the course stresses the significance of understanding user behavior through iterative prototyping and testing. This approach ensures that IT solutions are not only functional but also deliver superior outcomes, directly addressing the needs and desires of the end-users. The methodologies taught, including design thinking, Lean Startup, and agile frameworks, are presented in a clear and actionable manner, making them accessible even for those new to these concepts.
‘Customer-Centric IT Strategy’ is an excellent course for IT professionals, project managers, business leaders, and anyone involved in technology decision-making. It provides a much-needed perspective shift, moving IT from a cost center to a value creator. The practical advice and actionable frameworks make it a worthwhile investment for anyone looking to improve their organization’s IT performance and ensure their technology initiatives are truly customer-centric.
I highly recommend this course for its practical insights and its ability to empower participants to drive meaningful change within their organizations’ IT departments.
Enroll Course: https://www.coursera.org/learn/uva-darden-customer-centric-it-strategy