Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy
In the wake of the Covid-19 pandemic, the retail landscape has undergone seismic shifts that have forever altered how businesses engage with consumers. The ‘Retail Marketing Strategy’ course on Coursera, taught by the esteemed Professor Barbara Kahn, delves into these changes and equips learners with the tools necessary to thrive in this new environment.
**Course Overview**
This course is designed for anyone interested in understanding the transition from a product-focused approach to a customer-centric strategy in retail marketing. Professor Kahn expertly guides students through the complexities of modern retailing, emphasizing the importance of delivering real customer value.
**Syllabus Breakdown**
The course is structured into four comprehensive modules:
1. **How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy**
This module sets the stage by examining the retail apocalypse of 2017 and the subsequent transformations brought about by the pandemic. Students will learn how to enhance customer value and create competitive advantages in an omni-channel environment.
2. **Kahn Retailing Success Strategy**
Here, students will analyze successful strategies employed by giants like Amazon and Walmart. The Kahn Retail Success Matrix is a valuable tool introduced in this module, helping learners understand the competitive landscape and the significance of a growth mindset.
3. **Importance of Customer Experience/Shopper-tainment**
This module emphasizes the need for innovation in both online and offline retail spaces. By exploring trends in ‘New Retail’ and the cultural expectations of consumers, particularly in markets like China, students will gain insights into global retail trends.
4. **Changes in Branding: What Makes a Brand Great?**
The final module tackles brand strategy, exploring how consumer behavior has driven organizations to adopt purposeful branding. Students will learn how the pandemic has reshaped brand strategies and the importance of aligning with social causes.
**Why You Should Take This Course**
The ‘Retail Marketing Strategy’ course is not just theoretical; it is rich with real-world examples and case studies from successful retailers. Professor Kahn’s engaging teaching style makes complex concepts accessible, and the course is structured to encourage critical thinking and application of knowledge. Whether you’re a marketing professional, a business student, or an entrepreneur, this course offers invaluable insights that can help you navigate the evolving retail landscape.
In conclusion, if you’re looking to enhance your understanding of retail marketing in a post-pandemic world, I highly recommend enrolling in the ‘Retail Marketing Strategy’ course on Coursera. It’s a timely and essential resource for anyone looking to succeed in the retail industry today.
Enroll Course: https://www.coursera.org/learn/wharton-retail-marketing-strategy