Enroll Course: https://www.coursera.org/learn/brand-new-brand
If you’re looking to dive deep into the world of graphic design and brand development, look no further than Coursera’s ‘Brand New Brand’ course. This course is the final piece of the Graphic Design Specialization puzzle, allowing you to synthesize all your knowledge and skills into a comprehensive project: creating a brand development guide for a fictional company.
### Course Overview
The ‘Brand New Brand’ course is structured to take you through the entire design process, from ideation to creation to presentation. It’s not just about learning; it’s about applying what you’ve learned in a practical, hands-on way. You will invent a start-up company and give it a visual identity, which is an exciting challenge for any aspiring designer.
### Syllabus Breakdown
1. **Ideation: Invent Your Client** – This module encourages you to think creatively as you choose the industry for your start-up, craft a fictional history, and define your company’s goals and philosophy. You’ll brainstorm names that resonate with your brand’s identity.
2. **Visualization: Make Your Fake** – Here, you will conduct visual research and create digital mood boards that capture the essence of your company’s identity. This is a crucial step in establishing the visual direction of your brand.
3. **Logotype: Brand Your Brand** – In this module, you will learn the art of creating a logotype, focusing on typographic finesse. A strong logotype is essential for any brand, and this module will guide you through the process.
4. **Palette: Expand Your Brand** – You will develop a comprehensive suite of brand elements, including a color palette, visual marks, secondary typefaces, and more. This module emphasizes the importance of a cohesive visual identity.
5. **Application: Apply Your Brand** – With your brand elements in hand, you will create various design pieces that showcase your start-up’s identity. This practical application solidifies your understanding of brand development.
6. **Publication: Display Your Brand** – The final module focuses on refining your identity components and compiling them into a polished Brand Development Guide. You’ll also have the opportunity to review your peers’ work, which is invaluable for gaining different perspectives.
### Why You Should Enroll
The ‘Brand New Brand’ course is perfect for anyone looking to enhance their graphic design skills and gain practical experience in brand development. Whether you’re a student, a professional looking to pivot your career, or simply someone passionate about design, this course offers a structured yet creative environment to explore your potential.
The hands-on project allows you to build a portfolio piece that showcases your skills, which is essential in the competitive field of graphic design. Plus, the feedback from peers and instructors will help you refine your work and grow as a designer.
In conclusion, if you want to take your graphic design skills to the next level and learn how to create a compelling brand identity, I highly recommend enrolling in Coursera’s ‘Brand New Brand’ course. It’s a fantastic opportunity to learn, create, and connect with fellow design enthusiasts.
Happy designing!
Enroll Course: https://www.coursera.org/learn/brand-new-brand