Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing
In today’s globalized world, the realms of sports and entertainment are not just industries; they are powerful platforms that shape cultures, influence economies, and captivate billions. If you’re intrigued by how brands leverage these two dynamic industries to reach consumers and create lasting connections, look no further than the “International Entertainment and Sports Marketing” course available on Coursera.
### Course Overview
This course provides a comprehensive look into the marketing strategies that can be applied within the sports and entertainment sectors. Over three weeks, learners will dive deep into the fundamental principles that govern these industries and explore innovative strategies that facilitate cross-country and cross-industry collaboration.
### Syllabus Review
#### Week 1: Sports Marketing
During the first week, participants will discover the dual nature of Sports Marketing. It’s essential to recognize that it involves not just marketing sports directly but also leveraging sports to market various other industries. The week’s content is enriched with insights from industry experts like Professor John Davis from Duke University and Josh Mora, the Sports Marketing and Media Program Director at Full Sail University. Learners will engage with concepts such as Fan and Influence Marketing, the crucial role of storytelling, and effective sponsorship strategies, allowing them to understand sports marketing from multiple angles.
#### Week 2: Entertainment Marketing
The second week shifts focus to Entertainment Marketing. Similar to sports, learners will examine how entertainment can be marketed both in its rights and as a vehicle for promoting other products. Key topics include Show Business Marketing and the power of Digital Viral Marketing. With contributions from Woo Jin Kim, the manager of Psy at YG Entertainment, students will learn not just theoretical concepts but practical strategies that can be applied to their own marketing campaigns.
#### Week 3: Cross-Country & Cross-Industry Innovation
The final week covers the innovative strategies for expanding into international markets and industries. The importance of CCCI (cross-country and cross-industry innovation) is highlighted, showcasing examples from industry leaders like Audi and adidas. Learners will explore how innovation can be both exported and imported, and how this can drive growth in the sports and entertainment sectors.
### Final Thoughts
This course is perfect for anyone looking to break into the marketing field or enhance their understanding of how sports and entertainment intersect with global marketing strategies. With engaging content provided by industry experts, interactive quizzes, and a strong focus on both theoretical and real-world applications, it promises a well-rounded educational experience.
Sign up today to unlock the secrets of successful marketing in two of the world’s most exciting industries!
Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing