Enroll Course: https://www.coursera.org/learn/sport-sponsorship
Are you passionate about sports and curious about the mechanisms that drive sponsorship in this dynamic industry? If so, the ‘Sport Sponsorship. Let Them Play’ course offered by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute is tailored just for you. This comprehensive and engaging online course delves into the world of sports sponsorship, providing valuable insights for those wishing to engage in this vibrant field.
### Course Overview
The course begins with a brief introduction outlining its objectives and the structure of the modules. Right from the start, participants are informed about the rules of a voluntary competition that allows them to win a scholarship for a postgraduate course in Sport Sponsorship, adding an exciting layer to the learning experience.
### Module Breakdown
1. **Basic Principles of Sponsorship**: This module lays the foundational knowledge necessary for anyone looking to understand the critical role sponsorship plays in sports organizations and foundations. Participants will explore what constitutes a sporting event and how events function within sponsorship frameworks.
2. **Stakeholders of Sport Sponsorship**: The course takes a deeper dive into the relationships between brands, sponsors, and events. You’ll learn how to navigate these connections effectively and get a real-world perspective through case studies like the Cruyff Courts.
3. **Activation for Sport Sponsorship (I)**: Here, the focus shifts to brand and business activation. With access to a range of supplementary materials, participants can engage creatively in discussions and share their insights with peers, enhancing collaborative learning.
4. **Activation for Sport Sponsorship (II)**: This module continues from the previous one, concentrating on internal and external activation strategies. It encourages innovative thinking by showcasing past successful activation proposals from previous participants.
5. **Share Your Activation Proposal**: The course culminates in participants drafting their own activation proposal for a Cruyff Court tournament. This hands-on experience not only reinforces the theoretical knowledge gained but also allows for practical application, evaluated by peers for constructive feedback.
### Why You Should Take This Course
– **Networking Opportunities**: Connect with fellow sports enthusiasts and professionals globally, share ideas and collaborate.
– **Practical Experience**: Work with real case studies and gain hands-on experience that is essential in the sports industry.
– **Flexible Learning**: Being an online course, you can learn at your own pace, fitting study time around your existing commitments.
– **Expertise from Renowned Institutions**: Learn from leading educators in the field, enhancing your understanding of sport sponsorship.
In conclusion, the ‘Sport Sponsorship. Let Them Play’ course offers an enriching experience for anyone looking to break into the world of sports sponsorship. Whether you are a student, a burgeoning professional, or simply a sports fanatic wanting to deepen your knowledge, I highly recommend this course. Sign up today and unlock the potential of sport sponsorship!
Enroll Course: https://www.coursera.org/learn/sport-sponsorship