Enroll Course: https://www.udemy.com/course/principles-of-marketing-psychology/
In today’s hyper-competitive market, understanding the ‘why’ behind consumer choices is paramount. Products and services may be similar in price, quality, and reach, but it’s the deep dive into consumer psychology that truly separates the winners. This is precisely where the Udemy course, “(Updated 2024) مبادئ التسويق السيكولوجي” (Principles of Marketing Psychology), shines.
The course expertly navigates the intricate landscape of consumer behavior, covering essential topics such as consumer purchasing motivations, perception of various influences, information management regarding products, and how consumers recall advertising messages and product details. It also delves into the psychological differences across consumer segments and their impact on receptiveness to specific advertising and product acceptance.
As the course highlights, Philip Kotler himself acknowledges the significance of consumer psychology in his renowned ‘Marketing Management’ textbook. The sheer volume of scientific research, with millions of studies on Google Scholar dedicated to consumer behavior, underscores the critical importance of this field. This course acts as a gateway, introducing marketers and sales professionals to a vast world of studies and field experiments that demonstrate how consumer behavior can be effectively influenced with smart, precise, yet simple techniques.
Upon completing this training, you’ll be equipped to understand consumer psychology and apply the most suitable psychological influence techniques, whether in direct sales, marketing campaign design, or digital advertising targeting.
What impressed me most was the course’s commitment to staying current. The instructors promise to update the course with practical, real-world experiments and new lectures based on the latest developments in this dynamic science. This ensures the knowledge gained remains relevant and actionable.
The course content is comprehensive, covering key psychological factors like the Dual Processing Theory, Human Motivation, Hedonic vs. Utilitarian drives, the Elaboration Likelihood Model, Classical Conditioning, Consumer Involvement, Processing Fluency, Sensory Perception, Gestalt Theory, Prospect Theory, Mental Accounting, Maslow’s Hierarchy of Needs, and Personality Models.
Furthermore, it translates these psychological principles into practical Marketing Psychology Tactics in Business, including effective strategies for Presenting, Negotiating, Pricing, Copywriting, and Dynamic Targeting.
Recommendation: If you’re looking to elevate your marketing and sales game by truly understanding your audience on a deeper, psychological level, this course is an invaluable investment. It provides the theoretical foundation and practical applications necessary to connect with consumers more effectively and drive better results.
Enroll Course: https://www.udemy.com/course/principles-of-marketing-psychology/