Enroll Course: https://www.udemy.com/course/crie-um-mapa-da-jornada-do-cliente-com-personas-iniciantes/
In today’s competitive landscape, understanding and enhancing the customer experience is paramount. Many businesses struggle with customer disappointment, leading to decreased loyalty. If you’re looking to bridge this gap and truly connect with your audience, the “Crie um Mapa da Jornada do Cliente com Personas – Iniciantes” course on Udemy is an absolute game-changer.
This course, aimed at beginners, promises to demystify the process of customer journey mapping. The instructor shares their own learning curve, offering a condensed and clear path to understanding how to research and map your customers’ journeys. The core of the course revolves around the concept of Customer Experience (CX) and how to identify pain points in the customer journey. It emphasizes moving beyond internal business silos to truly put the customer at the forefront.
The primary tool taught is the Customer Journey Map, which, when combined with a well-defined Persona, tells a compelling story from an individual customer’s perspective. This data-driven approach is crucial for convincing stakeholders within a company that addressing customer pain points is not just beneficial, but essential. The course specifically focuses on Business-to-Consumer (B2C) mapping, making it highly relevant for businesses interacting directly with end-users.
While the syllabus isn’t detailed, the course overview clearly outlines its objectives: to equip learners with the skills to uncover customer struggles, communicate these insights effectively, and ultimately improve customer retention. By grounding the journey maps and personas in solid research and data, you’ll be well-equipped to advocate for customer-centric improvements within your organization.
If you’re looking to move beyond assumptions and truly understand your customers’ experiences, this course provides the foundational knowledge and practical approach needed. It’s an investment that can significantly impact customer satisfaction and loyalty.
Enroll Course: https://www.udemy.com/course/crie-um-mapa-da-jornada-do-cliente-com-personas-iniciantes/