Enroll Course: https://www.udemy.com/course/secret-tactics-to-maximise-your-profits/
In the ever-evolving world of hospitality, mastering marketing and pricing strategies is no longer a luxury, it’s a necessity. Especially in the wake of recent global events, understanding how to price effectively and attract guests directly can be the difference between survival and thriving. That’s where Udemy’s “Hospitality Marketing & Pricing Secrets to Profit in 2021” course, brought to you by Boostly Academy founder Mark Simpson, comes into play.
This course boldly states that a staggering 95% of hosts get their pricing wrong. In 2021, this is a mistake you simply cannot afford to make. The good news? Mark Simpson is sharing insights previously exclusive to his membership community, offering a lifeline to vacation rental owners, holiday let hosts, B&B operators, and small hotel managers worldwide.
The course is structured around five private video lectures, diving deep into crucial aspects of revenue management. You’ll learn to identify the external factors that truly influence your pricing, pinpoint your most vital Key Performance Indicators (KPIs), and spot seasonal trends by analyzing year-over-year occupancy and revenue data. Crucially, it empowers you to recognize and leverage hospitality marketing opportunities hidden within your own business data.
One of the most valuable takeaways is the ability to conduct an accurate competitive analysis, understanding your property’s position in the market. The course also emphasizes the importance of ‘Business on the Books’ (BOB) – future bookings – and encourages you to adopt a guest-centric mindset, particularly vital in today’s sensitive market. You’ll even learn how to calculate your cost per ‘head on a bed’ and, most importantly, understand the undeniable power of direct bookings, even when Online Travel Agencies (OTAs) charge commission.
Looking beyond the immediate, the course examines recovery trends from past recessions, offering insights into how current crises might impact financial recovery. It provides guidance on pivoting your business, especially if you’re heavily reliant on international travel, and explores both volume (occupancy) and value-driven strategies. The ability to use your business data to navigate low-demand periods and clearly communicate enhanced safety measures to potential guests is also a significant focus.
The reviews speak for themselves: “If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business,” says K. Cole. Liam Carolan highly recommends Mark as an “ace teacher of all tips and tricks to market your business.” Mr. Hodson even reported a nearly 200% ROI from implementing a single tactic. These testimonials highlight the practical, actionable advice offered.
For anyone in the hospitality sector looking to boost profits, secure more direct bookings, and navigate the complexities of the modern market, this course is an absolute must. It provides the knowledge and strategies to not just survive, but to truly thrive.
Enroll Course: https://www.udemy.com/course/secret-tactics-to-maximise-your-profits/