Enroll Course: https://www.udemy.com/course/analitica-de-mercadeo-con-python/
In the ever-evolving world of marketing, data is king. But how do you effectively leverage that data to understand your customers, predict their behavior, and drive business growth? If you’re looking to master data mining tools for customer segmentation and lead conversion prediction using Python, then look no further than the recently updated “Machine Learning Aplicada a Marketing Analytics con Python” course on Udemy.
This comprehensive course, led by the highly qualified Carlos Martínez (M.Sc. Finance, MBA from INCAE, Ph.D. in Management, and a researcher with a publication record including cases featured by Harvard and Michigan), has doubled its content and depth as of January 2024. It’s designed for a truly hands-on and deep learning experience, employing the “learning-by-doing” methodology with real-world data from sectors like telecommunications and banking.
The curriculum dives into essential Python fundamentals and key libraries such as pandas, numpy, and matplotlib. From there, it progresses to practical applications in marketing analytics. You’ll explore customer segmentation using K-Means clustering and PCA with telecommunication data, build predictive models for banking using logistic regression, and tackle lead conversion prediction for an online school with decision trees, Random Forests, and Gradient Boosting. The course even covers advanced techniques like hyperparameter tuning and cross-validation, culminating in an in-depth look at neural networks with TensorFlow.
What sets this course apart is its practical approach and the inclusion of cutting-edge tools. The updated version even incorporates challenging assignments that leverage ChatGPT, pushing your learning to a new frontier. This makes it an ideal choice for marketing professionals and students eager to acquire practical data science skills, as well as for those with existing statistical and programming knowledge looking to specialize in marketing applications.
With its thorough Python introduction, the course is accessible to everyone, regardless of prior experience. Carlos Martínez’s expertise ensures a robust and insightful learning journey. If you’re ready to transform your marketing strategies with the power of machine learning and Python, this course is a must-have. Join us and embark on this exciting learning adventure!
Enroll Course: https://www.udemy.com/course/analitica-de-mercadeo-con-python/