Enroll Course: https://www.udemy.com/course/python-no-code-orbit-ml-mmm-dx/
In today’s rapidly evolving digital landscape, understanding and optimizing marketing spend is paramount. For businesses navigating the complexities of the cookieless era, Marketing Mix Modeling (MMM) stands out as a crucial tool for driving digital transformation (DX). This Udemy course, “Python / Vertex AI / No Code】Orbit-mlで学ぶMMMによるDX推進” (Learn DX Promotion with MMM using Python / Vertex AI / No Code), offers a practical, hands-on approach to mastering MMM.
The course is meticulously designed for those who want to gain practical marketing science skills applicable in real-world scenarios. It guides you through the process of DX promotion using MMM, focusing specifically on its importance in the post-cookie world. As of late February 2023, this course is unique on Udemy for its comprehensive explanation of Uber’s MMM methodology using Python code, delivered entirely in Japanese.
Moving beyond theoretical explanations, this lecture emphasizes practical application. Through hands-on coding with Python, you’ll elevate your understanding of MMM from a conceptual level to a practical, implementable one. The course even covers how to share your data analysis results and operationalize continuous PDCA cycles using web technologies, equipping DX managers with essential skills for cross-departmental collaboration.
The course uses a compelling case study of a business involved in shoe manufacturing and sales. You’ll follow a hands-on manager tasked with DX as they tackle real-world challenges. This includes optimizing ad spend for sales maximization across different advertising groups, leveraging data from various sales channels like Amazon and Walmart, and utilizing product-specific identifiers like ASINs. The ultimate goal is to implement a system for continuous improvement through data analysis.
The curriculum covers the entire project lifecycle, from defining the problem and writing code to creating applications and managing finances. While sections on Vertex AI, No Code, and Finance were under preparation as of March 20, 2023, the core MMM concepts and Python implementation are thoroughly covered, providing a robust foundation for your DX journey.
If you’re looking to truly understand and leverage MMM for tangible marketing improvements and drive DX within your organization, this course is an invaluable resource. It bridges the gap between theory and practice, empowering you with the skills to make data-driven marketing decisions.
Enroll Course: https://www.udemy.com/course/python-no-code-orbit-ml-mmm-dx/