Enroll Course: https://www.coursera.org/learn/e-business-negocios-online
In today’s rapidly evolving world, understanding the nuances of online business is no longer a luxury, but a necessity. Coursera’s ‘E-Business: Negocios Online’ course dives deep into this critical subject, offering a comprehensive guide for anyone looking to navigate or establish a presence in the digital marketplace. The course brilliantly uses striking examples like Uber, AirB&B, and Alibaba to illustrate the transformative power of the internet on traditional business models. It’s a powerful opening that immediately grounds the learner in the ‘why’ behind e-business.
The syllabus is thoughtfully structured, taking you from foundational concepts to practical implementation. Week one sets the stage by exploring the broader technological shifts and how companies can strategically enter the digital realm, covering various revenue generation models. This foundational knowledge is crucial for building a solid understanding.
Week two shifts gears to the practicalities of building an online presence, focusing on brand creation in the digital space and a step-by-step guide to setting up a virtual store. The emphasis on design that complements the e-commerce process is a particularly valuable takeaway.
Marketing is naturally a core component, and week three delivers with actionable insights into email marketing, search engine optimization (SEO) for top search engine rankings (especially Google), and strategies for leveraging social media to boost business. These are the tools that drive visibility and customer engagement.
Finally, week four delves into the world of online advertising and content marketing. You’ll learn about various advertising formats like banners, how to run effective campaigns on popular social media platforms, and the intricacies of Google Ads and Google AdSense. This final module provides a robust understanding of how to monetize and promote your online ventures.
Overall, ‘E-Business: Negocios Online’ is an exceptional course for entrepreneurs, marketers, and anyone interested in the digital economy. It balances theoretical understanding with practical, actionable advice, making it an invaluable resource for building and growing an online business.
Enroll Course: https://www.coursera.org/learn/e-business-negocios-online