Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo
Are you passionate about sports and curious about the intricate world of sports sponsorship? Look no further than Coursera’s “Patrocinio Deportivo,” a fantastic introductory course offered by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute.
This course is designed for anyone eager to understand the key players involved in sports sponsorship, explore emerging trends and innovative proposals, and connect with fellow sports enthusiasts and students globally.
The syllabus is thoughtfully structured to guide you from the very basics to creating your own sponsorship activation proposal.
**Module 0: Before You Start** sets the stage, providing essential information about the MOOC and even offering a chance to win a scholarship for a Postgraduate Diploma in Sports Sponsorship through a contest.
**Module 1: Basic Principles of Sports Sponsorship** dives into the fundamentals, using the Cruyff Foundation as a central case study. You’ll learn about the role of sponsorship in enabling foundations to carry out their activities and understand what a sporting event, like a Cruyff Court, entails and how it aligns with sponsors.
**Module 2: The Actors of Sports Sponsorship** explores the crucial relationship between a brand and an event – the sponsor and the sponsored. The Cruyff Courts again serve as the case study, challenging you to think about how to sponsor them.
**Module 3: Activating Sports Sponsorship (I)** introduces you to different types of activation: brand and business. Through key content and forum discussions, you’ll share examples and reflect on their effectiveness.
**Module 4: Activating Sports Sponsorship (II)** builds on the previous module by focusing on internal and external activations. You’ll find examples of successful activations from past participants to inspire your own creative process.
**Module 5: Share Your Cruyff Court Sponsorship Activation Proposal** is the culmination of the course. You’ll be guided to create your own sponsorship activation proposal for a Cruyff Court, which will then be peer-evaluated. For those aiming for the scholarship, this is where you’ll submit your participation request.
Overall, “Patrocinio Deportivo” is a comprehensive and engaging course that provides a solid foundation in sports sponsorship. The practical case study approach, combined with opportunities for peer interaction and a chance to win a scholarship, makes it a highly recommended learning experience for anyone looking to break into or deepen their understanding of the sports sponsorship industry.
Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo