Enroll Course: https://www.coursera.org/learn/sport-sponsorship
Are you passionate about sports and curious about the intricate world of sponsorship? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute have teamed up to offer a fantastic introductory course on Coursera: “Sport Sponsorship. Let them Play.” This course is an excellent gateway for anyone looking to understand the key players in sport sponsorship, explore innovative approaches, and connect with a global community of sports enthusiasts.
The syllabus is thoughtfully structured, beginning with an essential “Prior to Beginning” module that outlines the course mechanics and even offers a chance to win a scholarship for the Postgraduate in Sport Sponsorship through a voluntary competition. Module 1 dives into the “Basic principles of Sponsorship,” using the Cruyff Foundation and its “Cruyff Courts” as a central case study. This provides a real-world context for understanding how sponsorship fuels foundational activities.
As you progress, Module 2 explores “The stakeholders of the sport sponsorship,” focusing on the vital relationship between brands and sponsored entities, again leveraging the Cruyff Courts. The course then moves into practical application with Modules 3 and 4, dedicated to “Activation for Sport sponsorship.” You’ll learn about different activation types – brand, business, internal, and fan/external – and engage with forums to share examples and reflections. These modules are enriched with supplementary materials and insights from previous students’ successful activation proposals, designed to spark your creativity.
Finally, Module 5 culminates in the exciting task of creating your own “Share your activation proposal for a Cruyff Court tournament.” This hands-on project allows you to apply everything you’ve learned, with peer evaluation and guidelines provided to help you craft a winning proposal. You’ll even find instructions on how to submit your application for the postgraduate scholarship.
Overall, “Sport Sponsorship. Let them Play” is a comprehensive, engaging, and practical course. It strikes a perfect balance between theoretical knowledge and real-world application, making it highly recommended for students, sports professionals, or anyone aspiring to build a career in sports marketing and sponsorship.
Enroll Course: https://www.coursera.org/learn/sport-sponsorship