Enroll Course: https://www.coursera.org/learn/marketing-sales-english
In the fast-paced world of marketing and sales, effective communication is not just a nice-to-have; it’s a must. If you’ve ever struggled to express your ideas in a compelling way in English, the Business English: Marketing and Sales course on Coursera is here to help.
This course is perfect for professionals working in marketing, sales, or advertising who want to hone their communication skills and connect with global audiences. The course offers a structured approach to improve your English proficiency while leveraging authentic scenarios faced by marketing experts.
Course Overview
The course begins with a strong foundation in product marketing. You’ll learn about the critical role brainstorming plays in launching a product and how to provide feedback respectfully. As you progress through the syllabus, you will dive deeper into various aspects of marketing communication.
Key Topics Covered
- Product: Discover how to effectively brainstorm and prepare for marketing campaigns.
- Product Perception: Learn about the importance of surveys and presenting data through clear visual aids.
- Promotion: Explore graphic design principles and the power of concise language in marketing.
- Persuasive Techniques: Understand the principles of persuasion as conceptualized by Dr. Robert Cialdini.
- Pitch: Get practical tips for making compelling sales pitches and presentations.
- Review: Assess your learning and reinforce key concepts through practice.
Why You Should Enroll
This course is incredibly interactive, featuring relatable characters and scenarios that guide you through the learning process. By participating in realistic business situations, you will better understand how to apply your newly acquired skills effectively.
The authentic characters, like Jake and Bridget, make the learning experience relatable and engaging, ensuring that you are not just consuming information, but connecting with it on a practical level.
Final Thoughts
If you’re looking to enhance your marketing and sales communication skills while improving your English proficiency, this course is a fantastic investment in your career. You’ll leave with not only the language skills required for effective marketing but also confidence in your ability to present and persuade in a global market.
Sign up for Business English: Marketing and Sales on Coursera today, and take the first step towards becoming a more effective communicator in your professional journey!
Enroll Course: https://www.coursera.org/learn/marketing-sales-english