Enroll Course: https://www.udemy.com/course/the-english-copywriting-foundation/
As a copywriter working with English as a Second Language (ESL), you understand the constant battle to make your words flow naturally and resonate with a native English-speaking audience. It’s not just about grammar; it’s about capturing that elusive ‘native feel.’ I recently stumbled upon a gem on Udemy that promises to do just that: ‘The English Copywriting Foundation’ by Nick, also known as #theenglishcoachforcopywriters.
This course is precisely what its name suggests – a foundational English course specifically designed for copywriters. It steers clear of general copywriting techniques, focusing instead on the linguistic nuances that separate good copy from great copy when English isn’t your first language. Nick’s approach is refreshingly practical, aiming to equip you with immediately applicable skills.
The core of the course delves into three key areas:
1. **Native-English Sentence Structures:** This is where the magic happens. Nick breaks down how native speakers naturally construct sentences, explaining the intuitive word order that often defies textbook rules. Understanding these patterns is crucial for making your copy sound authentic and effortless.
2. **Breaking Traditional Grammar Rules:** Ever wondered why your grammar checker flags something that sounds perfectly fine? Nick addresses this by highlighting common instances where native speakers deviate from strict grammar rules. This section empowers you to make informed decisions about your writing, rather than blindly following automated suggestions.
3. **Prepositions and Phrases for Conversion:** Backed by his own research, Nick focuses on the specific prepositions and phrases that are most effective in conveying features and benefits in high-converting copy. This is a goldmine for anyone looking to boost their persuasive writing skills.
What ‘The English Copywriting Foundation’ is NOT, is equally important. It’s not a copywriting strategy course, nor is it about mindset or external activities. It’s a focused English lesson designed to enhance your practical writing abilities. While you’ll inevitably pick up new vocabulary, the primary emphasis remains on mastering natural sentence structuring.
I found this course to be an invaluable resource. For copywriters operating at a B1, B2, or C1 English level, this course provides the essential building blocks to elevate your work. It’s designed to be a lifelong reference, a go-to guide for ensuring your English copy reads with greater ease and impact for native speakers. If you’re serious about refining your craft and making your English copy truly shine, ‘The English Copywriting Foundation’ is a highly recommended investment.
Enroll Course: https://www.udemy.com/course/the-english-copywriting-foundation/