Enroll Course: https://www.coursera.org/learn/brand-new-brand
The ‘Brand New Brand’ course on Coursera is a must-take for anyone looking to immerse themselves in the world of graphic design and brand development. This course serves as the culmination of the Graphic Design Specialization and offers an exciting opportunity to synthesize all your design knowledge into a cohesive project: creating a brand development guide for an imaginary startup.
### Course Overview
From the outset, the course takes you through every step of the design process. It begins with ideation, where you’ll invent your client. In this module, you’ll select the industry for your startup and craft a fictitious history, define the company’s values, and brainstorm a fitting name. It’s an excellent way to kickstart your creative journey while honing your storytelling skills.
### Visualization Phase
Next, you move into visual research and mood board creation, which help you establish the visual direction of your brand identity. This is where things really start to take shape. You’re encouraged to explore various aesthetics, allowing you to express your unique vision effectively.
### Logotype and Palette Creation
Once the conceptual groundwork is laid, the course guides you through the process of logotype creation. Learning about typography and branding is invaluable—especially when it comes to ensuring that your logo embodies the very essence of your brand. Following this, the palette module challenges you to further define your brand with a color palette, secondary typefaces, and unique imagery or symbols that convey the identity of your company.
### Application and Presentation
The latter part of the course focuses on practical application, where you’ll create various design pieces showcasing your brand’s identity. This hands-on component makes the learning experience highly engaging and ensures you acquire practical skills that can be applied in real-world scenarios. Finally, you’ll refine and present your completed Brand Development Guide, receiving constructive feedback from peers—which is an essential part of any creative process.
### Final Thoughts
In conclusion, ‘Brand New Brand’ is not just another course; it’s a fascinating dive into branding and design that allows you to express your creativity freely. The structure is well-thought-out, and the guidance provided ensures that you’re not just throwing ideas around—you’re crafting a comprehensive brand from start to finish. Ideal for aspiring graphic designers or anyone interested in branding, this course will undoubtedly elevate your design skills and stimulate your creative thinking.
If you are ready to turn your ideas into a tangible brand identity while enhancing your design toolkit, I highly recommend enrolling in ‘Brand New Brand’. Happy designing!
Enroll Course: https://www.coursera.org/learn/brand-new-brand