Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce
In today’s fast-paced digital world, understanding the fundamentals of digital marketing and e-commerce is essential for anyone looking to launch a career in these fields. Coursera’s course, “Fundamentos do marketing digital e do e-commerce,” is the first of seven courses in the Google Digital Marketing and E-commerce Certificate program. This course is designed to equip you with the foundational skills necessary to apply for entry-level positions in digital marketing and e-commerce.
### Course Overview
The course begins with an introduction to the basics of digital marketing and e-commerce, providing an overview of what to expect throughout the certification program. You’ll learn about the platform, procedures, and types of content available on Coursera, as well as get to know fellow students in the program. This initial module sets the stage for your learning journey.
### Key Learning Modules
1. **The Customer Journey and Marketing Funnel**: This section delves into the roles of various professionals within digital marketing and e-commerce, explaining how they create value for their companies. You’ll explore essential concepts such as the customer journey and the marketing funnel, which are foundational to many marketing activities.
2. **Digital Marketing and E-commerce Strategy**: Here, you’ll investigate the relationship between digital marketing and branding, learning how companies can leverage both for success. The module covers the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. You’ll also learn about commonly used channels and platforms, such as SEO, SEM, display advertising, social media marketing, and email marketing.
3. **Performance Evaluation and Results**: Understanding the importance of measuring results is crucial in marketing. This module teaches you about common metrics to track and how digital marketers and e-commerce specialists use data to evaluate and enhance performance. By the end of the course, you’ll have access to optional content to help you prepare for your job search.
### Why You Should Enroll
This course is perfect for beginners looking to break into the digital marketing and e-commerce sectors. It provides a comprehensive overview of the skills and knowledge needed to succeed, making it an excellent starting point for your career. The course is well-structured, engaging, and offers practical insights that you can apply immediately.
### Conclusion
If you’re ready to take the first step towards a rewarding career in digital marketing and e-commerce, I highly recommend enrolling in “Fundamentos do marketing digital e do e-commerce” on Coursera. With the guidance of industry experts and a well-rounded curriculum, you’ll be well on your way to becoming a proficient digital marketer.
### Tags
1. Digital Marketing
2. E-commerce
3. Online Learning
4. Coursera
5. Google Certification
6. Career Development
7. Marketing Strategy
8. SEO
9. Social Media Marketing
10. Job Preparation
### Topic
Digital Marketing and E-commerce Education
Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce