Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce
Are you looking to break into the exciting world of digital marketing and e-commerce? Look no further than Google’s “Fundamentos do marketing digital e do e-commerce” course on Coursera. This foundational course is the first step in Google’s comprehensive Digital Marketing and E-commerce Certificate program, designed to equip you with the essential skills needed for entry-level positions in these rapidly growing fields.
This course does an excellent job of demystifying what digital marketing and e-commerce professionals actually do. You’ll gain insights into how they attract new customers, engage them across various digital channels, and drive crucial business operations like sales and customer loyalty. The syllabus is thoughtfully structured, starting with an introduction to the course and the broader certification program, familiarizing you with the Coursera platform and its learning resources. You’ll also get to connect with fellow learners, which is a great perk.
A key takeaway is understanding the customer journey and the marketing funnel – fundamental concepts that underpin many successful digital strategies. The course delves into the relationship between digital marketing and branding, explaining how businesses leverage both for success. You’ll explore the core elements of a digital marketing strategy, from setting goals to selecting the right channels and planning content. The syllabus also covers essential digital marketing channels such as SEO, SEM, display advertising, social media marketing, and email marketing, providing a solid overview of the tools at your disposal.
Furthermore, the course emphasizes the critical importance of measuring performance and tracking key metrics. You’ll learn how digital marketers and e-commerce specialists use data to evaluate and improve their campaigns, and even how to tell compelling stories with data. The inclusion of optional content for job seekers is a thoughtful addition, offering practical advice for navigating the job market.
Overall, “Fundamentos do marketing digital e do e-commerce” is a highly recommended starting point for anyone aspiring to a career in digital marketing or e-commerce. It provides a clear, actionable roadmap and the foundational knowledge necessary to confidently pursue entry-level roles. If you’re ready to invest in your future and gain in-demand skills, this course is an excellent choice.
Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce