Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye
If you’re looking to dive into the world of entrepreneurship in China, the course “真格—北大在线创业课堂” (Zhen Fund – Peking University Online Entrepreneurship Course) is an invaluable resource. This course, a collaboration between Zhen Fund and Peking University’s National School of Development, offers a comprehensive overview of what it takes to launch and run a successful startup.
**Course Overview**
This Massive Open Online Course (MOOC) is conducted in Chinese and is tailored for aspiring entrepreneurs and those in the early stages of their ventures. The curriculum is meticulously designed to guide students through crucial topics in the entrepreneurial landscape. It is divided into three main sections:
1. **Preparation Before Starting a Company**
The first module focuses on essential groundwork for entrepreneurs. It explores the entrepreneurial mindset, the importance of leadership, team building, corporate culture, and insights into the macro market analysis of the internet in China. This foundational knowledge is vital for anyone thinking of entering the startup scene.
2. **Key Points for Running a Company**
In the second module, learners delve into crucial aspects of operation, including product development, business models, and startup marketing strategies. This segment is particularly beneficial for those who wish to accelerate their early-stage ventures.
3. **Raising Money**
The final module tackles one of the most daunting aspects of entrepreneurship: fundraising. It provides guidance on writing a business plan, understanding funding and valuation, crowdfunding techniques, and essential legal knowledge—all crucial for securing capital while safeguarding your interests.
**Final Assignment**
By the end of the course, participants are expected to create a thorough business plan, enabling them to articulate their startup ideas effectively.
**Course Highlights**
– Taught by prominent figures such as Xu Xiaoping and Wang Qiang, along with experts from renowned organizations and successful founders.
– Offers a certification upon completion from Coursera, Zhen Fund, and Peking University—an excellent addition to your resume.
– Practical insights and experiences from industry experts pave the way for informed decision-making in your entrepreneurial journey.
Whether you’re a budding entrepreneur or already navigating the startup ecosystem, this course provides the necessary tools and insights to succeed in the competitive Chinese market. I highly recommend it for anyone serious about entrepreneurship. You will not only gain valuable knowledge but also complete a comprehensive business plan—an essential stepping stone to turning your business idea into reality. Don’t miss out on this opportunity to learn from the best in the field!
Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye