Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye
Course Overview
The 真格—北大在线创业课堂 is a groundbreaking online course developed collaboratively by ZhenFund and the National School of Development at Peking University. This course, delivered in Chinese, focuses on entrepreneurship and is structured into three comprehensive parts: preparation before starting a business, key points during the entrepreneurial journey, and essential skills for fundraising and crowdfunding.
Designed for aspiring entrepreneurs and those just starting their journey, this course provides invaluable insights into the current entrepreneurial landscape in China. Each lesson is enriched with the expertise of industry professionals from ZhenFund and seasoned professors from Peking University, along with practical experiences shared by successful entrepreneurs.
Course Highlights
- First Chinese MOOC developed by ZhenFund and Peking University.
- Taught by renowned experts including Xu Xiaoping and Wang Qiang, along with founders from well-known startups.
- Focus on practical knowledge and real-world applications.
Syllabus Breakdown
1. Starting a Company: Preparation Before Launch
This module covers essential preparations for entrepreneurs, including the mindset and leadership qualities needed, the importance of team building, recruitment strategies, and an overview of the Chinese internet market.
2. Running a Company: Key Points During Operations
Focusing on product development, various business models, and marketing strategies, this module equips entrepreneurs with the tools to accelerate their startup’s growth.
3. Raising Money: Essential Knowledge for Funding
This module dives into the intricacies of writing a business plan, understanding funding and valuation, crowdfunding methods, and the legal aspects of fundraising, ensuring entrepreneurs are well-prepared to secure investment.
Final Assignment: Create a Business Plan
Students will draft a comprehensive business plan and engage in peer reviews, culminating in a practical application of their learning.
Conclusion
By the end of this course, participants will have developed a viable business model for their innovative ideas, assembled a capable team, and crafted a detailed business plan. Successful completion of the course will earn students a certificate co-issued by ZhenFund and Peking University, along with the opportunity for their business plans to be considered by ZhenFund.
If you are serious about launching your entrepreneurial journey in China, I highly recommend enrolling in the 真格—北大在线创业课堂. It’s a unique opportunity to learn from the best and gain the skills necessary to succeed in today’s competitive market.
Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye