Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye
Embarking on the entrepreneurial journey can be daunting, but thankfully, platforms like Coursera offer invaluable resources to guide aspiring founders. One such gem is the “ZhenFund-Peking University Online Entrepreneurship Course” (真格—北大在线创业课堂). This collaborative MOOC, developed by ZhenFund and the National School of Development at Peking University, is a comprehensive中文 (Chinese) program designed to equip you with the essential knowledge and skills to navigate the exciting world of startups.
The course is meticulously structured into three core modules, complemented by a practical capstone project. It kicks off with **”Starting a Company: Preparation Before Entrepreneurship” (创业前要做的准备)**. This foundational module dives deep into the crucial aspects of pre-startup preparation, covering everything from the mindset and leadership qualities of a founder to the indispensable role of team building. You’ll learn how to attract top talent, foster a strong company culture, and gain a macro-level understanding of the Chinese internet market and the “Internet+” concept. This section is a goldmine for anyone considering entrepreneurship or in the nascent stages of their venture.
Moving on, the second module, **”Running a Company: Key Points During Entrepreneurship” (创业中的要点)**, transitions into the operational intricacies of managing a startup. Here, you’ll explore the art of product development, various business models, and effective marketing strategies tailored for early-stage companies. This module is designed to propel your startup towards rapid growth and success.
The third module, **”Raising Money: Financing” (融资)**, tackles the critical aspect of funding. It begins with the essential skill of crafting a compelling business plan, then delves into fundraising strategies, valuation techniques, and the nuances of crowdfunding. Furthermore, it provides crucial legal knowledge necessary for securing financing while safeguarding your interests. This section is pivotal for understanding how to fuel your company’s expansion.
Finally, the course culminates in a **”Final Assignment: Create a Business Plan” (撰写商业计划书)**. This hands-on project requires you to synthesize everything you’ve learned by developing a complete business plan, which will also undergo peer review. A significant incentive for completing the course is the opportunity to receive a paid certificate jointly issued by ZhenFund and Peking University via Coursera. Moreover, your business plan may even be seriously considered by ZhenFund, offering a potential pathway to investment.
Led by prominent figures like Xu Xiaoping and Wang Qiang, and featuring insights from industry experts and successful entrepreneurs, this course offers a unique blend of theoretical knowledge and practical experience. It provides invaluable dry goods (干货) for anyone looking to understand the current Chinese startup ecosystem. If you’re an aspiring entrepreneur, or already on your journey, this course is a highly recommended investment in your future success.
Enroll Course: https://www.coursera.org/learn/zhenge-beida-zaixian-chuangye