Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce
In an ever-evolving digital landscape, understanding the fundamentals of digital marketing and e-commerce is crucial for anyone seeking a foothold in the business world. The course ‘Fundamentos do Marketing Digital e do E-commerce,’ offered by Google on Coursera, serves as an excellent starting point for beginners eager to dive into these dynamic fields.
### Overview
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate program. Aimed at providing the essential skills needed for entry-level positions, this course lays a solid foundation for understanding how digital marketing and e-commerce interconnect. Participants will learn how professionals in these fields help businesses attract new customers, engage them through various digital channels, and ultimately drive purchases and customer loyalty.
### Course Syllabus Breakdown
1. **Introduction to Digital Marketing and E-commerce Fundamentals**: This section sets the stage for your learning journey. You’ll familiarize yourself with the course structure, the Coursera platform, and other learners in the program. Essential principles of digital marketing and e-commerce are introduced, along with a look at potential job roles and transferable skills you may already possess.
2. **Customer Journey and Marketing Funnel**: Here, you’ll explore how digital marketing professionals operate within companies, creating value through understanding the customer journey and the marketing funnel. These concepts are crucial as they underpin many activities in the marketing ecosystem.
3. **Digital Marketing and E-commerce Strategy**: This segment focuses on the relationship between digital marketing and branding, essential for business success. You’ll study the elements of a digital marketing strategy, including goal setting and channel selection, while exploring various channels such as SEO, SEM, social media marketing, and email marketing.
4. **Performance Assessment and Results**: In this final section, the importance of measuring outcomes and tracking key metrics is emphasized. You’ll learn how data is used by digital marketing and e-commerce professionals to evaluate performance and tell compelling stories with data. Furthermore, optional content is available to prepare you for job searching.
### Why You Should Enroll
Taking this course is an investment in yourself and your future career. It offers valuable insights that extend beyond traditional classroom learning, providing participants wiTh the tools necessary to succeed in the competitive landscape of digital marketing and e-commerce.
Whether you’re looking to enhance your resume or pivot to a new career path, the skills learned in this course can set you on the right track. Overall, ‘Fundamentos do Marketing Digital e do E-commerce’ is a structured and comprehensive introductory course that I highly recommend if you’re looking to jumpstart your career in these high-demand fields.
Don’t miss the chance to learn from industry experts and gain critical skills that can lead to exciting job opportunities. Sign up today and take the first step towards becoming a digital marketing or e-commerce professional!
Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce