Enroll Course: https://www.udemy.com/course/market-analytics/
In today’s competitive landscape, becoming a data-driven marketing expert is no longer a luxury, it’s a necessity. Salaries for marketing analysts can be incredibly rewarding, but achieving that six-figure income requires more than just basic marketing knowledge. You need a robust understanding of market analytics, which masterfully blends marketing principles with data analysis and financial modeling. This is precisely where the ‘Market Analytics: Become a Data-Driven Marketing Expert’ course from the Scandinavian Institute of Business Analytics (SCANBA) shines.
This comprehensive yet concise 2-hour course is structured into three essential chapters, each designed to equip you with practical, in-demand skills. Chapter 1 delves into ‘Market Segmentation,’ exploring its advantages, various segmentation variables, and both descriptive and predictive techniques. You’ll get hands-on with major segmentation methods like cross-tabulation, regression, clustering, and conjoint analysis.
Chapter 2, ‘Price Analytics,’ is a treasure trove of pricing strategies. It covers 11 distinct pricing techniques and 3 assessment methods, including crucial concepts like break-even analysis and the Net Present Value (NPV) capital budgeting model. You’ll work through 5 practical Excel spreadsheet examples, gaining insights into elastic demand, optimal pricing, and price discrimination.
Finally, Chapter 3 focuses on ‘Sales Forecasting.’ You’ll learn three fundamental forecasting methods – moving average, exponential smoothing, and regression – along with two extensions for deeper analysis. The chapter also includes 5 Excel spreadsheet examples and methods for predicting seasonality and sales trends.
What truly sets this course apart is its practical, hands-on approach. The course emphasizes professional-level Microsoft Excel skills, guiding you through every example to ensure you meet the learning objectives. The inclusion of downloadable example files is a fantastic bonus, allowing you to practice and solidify your understanding. By the end of this course, you’ll possess the analytical prowess that typically distinguishes top market analytics experts.
Whether you’re looking to advance your career, transition into a data-focused marketing role, or simply want to make more informed marketing decisions, this course is an excellent investment. It provides a solid foundation in market analytics, making complex concepts accessible and actionable. Highly recommended for aspiring and current marketing professionals alike!
Enroll Course: https://www.udemy.com/course/market-analytics/