Enroll Course: https://www.coursera.org/learn/marketing-analitico
Course Overview
If you’re looking to dive into the fundamentals of Marketing Analytics, Coursera’s course “Introdução ao Marketing Analítico” is an excellent starting point. Designed for marketing professionals, students, and enthusiasts, this course offers a comprehensive introduction to Marketing Analytics and its practical applications in decision-making based on data analysis.
Course Objectives
The primary goal of this course is to introduce learners to the fundamentals of Marketing Analytics, making complex techniques simplified and applicable. By the end of the course, participants will be empowered with the knowledge to make informed marketing decisions based on data analysis.
Learning Outcomes
The course structure is thoughtfully designed to equip students with essential skills:
- Welcome: An introduction to the course goals, available resources, and learning dynamics will prepare you for what’s ahead.
- What I Measure, I Manage: Understand the core concepts of Marketing Analytics, its applications, and how to differentiate its main techniques.
- The Art of Asking, Measuring, and Understanding the Market: Learn to craft questionnaires to gather data on consumer behavior.
- Inferring Properties and Characteristics of a Population: Formulate testable quantitative hypotheses and analyze linear tests and models.
- Behavior-Based Segmentation: Apply segmentation techniques using data and analyze results to recommend homogeneous group formations.
- Analyzing Your Brand Positioning (Brand and Competition): Develop and analyze tools for assessing brand positioning.
- Closure: Complete the course with a final assessment to ensure you’ve met the intended learning objectives.
My Thoughts
The “Introdução ao Marketing Analítico” course offers a well-structured approach to a complex subject. The modules are not only informative but also interactive, enabling you to apply what you learn in real-world scenarios. The course is perfect for anyone wanting to build a solid foundation in Marketing Analytics, regardless of their prior experience.
Recommendation
I highly recommend this course for those who wish to enhance their skills in data-driven marketing decision-making. Whether you’re a marketing professional looking to add analytical skills to your toolkit or a student preparing to enter the marketing field, this course will provide you with the methodologies and insights needed to succeed in today’s data-focused landscape.
Enroll Course: https://www.coursera.org/learn/marketing-analitico