Enroll Course: https://www.udemy.com/course/cours-marketing-analytique-de-la-theorie-a-la-pratique/
In today’s data-driven world, understanding the ‘why’ behind customer behavior and marketing campaign success is paramount. For marketers looking to move beyond intuition and embrace a more analytical approach, the Udemy course ‘Augmentez le ROI de vos actions avec le Marketing Analytique’ (Increase Your Marketing ROI with Analytics) offers a compelling solution.
This comprehensive course, clocking in at just over two hours, dives deep into the core principles of marketing analytics, equipping learners with the skills to not only understand but also predict customer purchasing patterns and responses to marketing efforts. If you’re aiming to broaden your marketing perspective, enhance revenue per customer, forecast sales, and ultimately optimize your return on investment (ROI), this course is a valuable asset.
The curriculum effectively demystifies how algorithms are leveraged to improve decision-making across various marketing functions, including segmentation, ROI calculation, sales forecasting, and marketing mix analysis. A key takeaway is the practical application of predictive analytics and machine learning to anticipate sales impacts. Learners will gain hands-on experience with probabilistic models and optimization tools to forecast customer demand, understand price sensitivity, and make informed decisions about product design, segmentation, and overall marketing strategy.
What truly sets this course apart is its focus on actionable skills. Upon completion, you’ll be able to:
* **Calculate linear regression using Excel** to quantify the impact of advertising campaigns on sales.
* **Determine Customer Lifetime Value (CLV)** for both e-commerce and subscription-based business models.
* **Identify key factors for designing experimental methods**.
* **Understand the algorithms behind predictive segmentation**.
The practical outcomes are significant. You’ll gain a solid understanding of how marketing analytics benefits any business, learn to set optimal prices through A/B testing, accurately measure the impact of marketing campaigns using experimental methods, and master the calculation of profitability while reducing customer acquisition costs through CLV analysis.
With its practical approach and clear explanations, ‘Augmentez le ROI de vos actions avec le Marketing Analytique’ is a highly recommended course for any marketer seeking to harness the power of data and drive measurable results. It’s a concise yet powerful investment in your professional development.
Enroll Course: https://www.udemy.com/course/cours-marketing-analytique-de-la-theorie-a-la-pratique/