Enroll Course: https://www.udemy.com/course/music-release-blueprint/
As an independent artist, navigating the complexities of music promotion can feel like sailing uncharted waters. You’ve poured your heart and soul into your tracks, but getting them heard in today’s crowded digital landscape is a monumental task. If you’ve ever found yourself overwhelmed by release day checklists, unsure about digital distributors, or baffled by the elusive world of editorial playlists and PR, then Benjamin Groff’s “Music Release Blueprint: 2020 Music Marketing Strategies” on Udemy might just be the lifeline you need.
This course promises to deliver the exact release plan that has propelled Groff’s own label, We Are: The Guard, to over 150 million streams. With a career spanning over 25 years and a resume boasting work with majors, the launch of Kobalt Music’s first US office, and key signings like Grimes, The Lumineers, and Tiesto, Groff brings a wealth of industry experience to the table. He’s not just sharing theoretical knowledge; he’s offering the hard-won lessons learned from his own label’s extensive release history, including the financial investment and trial-and-error that went into formulating a successful strategy.
The core promise of the “Music Release Blueprint” is a systematic, step-by-step guide to music releases. It meticulously breaks down the necessary actions, starting six weeks before your release and continuing through to the post-release phase. The emphasis is firmly placed on the importance of a concrete, documented plan – a crucial element often overlooked by artists. Groff stresses that a haphazard approach, often summarized as ‘let’s just put it out,’ is a recipe for missed opportunities.
What sets this course apart is its practical, actionable approach. It aims to demystify key aspects of music marketing, including how to get your music online, choosing the right digital distributor, strategies for securing coveted Spotify and Apple editorial playlist placements, hiring effective PR professionals, and running successful digital advertising campaigns. It’s designed to equip artists with the professional tools and knowledge to treat their music releases with the seriousness and strategy they deserve.
While the provided syllabus is brief, the course’s overview and the instructor’s background strongly suggest a comprehensive curriculum. For any artist struggling to translate their creative output into tangible reach and engagement, this course appears to offer a clear roadmap. It’s an investment in understanding the mechanics of a successful music release, moving beyond the creative process to the vital business and marketing strategies that can make or break an artist’s career in the modern music industry. If you’re ready to stop guessing and start executing a professional release strategy, the “Music Release Blueprint” is a highly recommended starting point.
Enroll Course: https://www.udemy.com/course/music-release-blueprint/