Enroll Course: https://www.coursera.org/learn/introduction-to-tech-sales
Are you looking to excel in the rapidly evolving world of technology sales? The ‘Introduction to Tech Sales’ course on Coursera is your perfect starting point. Led by seasoned instructor Jean Barnard, this course provides a comprehensive understanding of how to sell technology products effectively by focusing on value creation, ROI, and collaborative solution development. Unlike traditional sales courses, it emphasizes understanding the unique motivations of businesses to purchase technology—be it increasing revenue, reducing costs, or mitigating risks. Students will learn how to analyze ROI, co-design solutions with customers, and work with customer advocates to ensure success.
What makes this course stand out is its practical approach. It guides you through the sales process from a new perspective: shifting from product features to customer value. Whether you’re a budding sales professional or a seasoned expert looking to refine your skills, this course offers valuable insights into aligning technology solutions with business goals.
I highly recommend ‘Introduction to Tech Sales’ for anyone interested in entering or advancing in the tech sales industry. The skills you gain will help you foster stronger customer relationships, close more deals, and ultimately drive your career forward in the competitive landscape of B2B technology sales.
Enroll Course: https://www.coursera.org/learn/introduction-to-tech-sales