Enroll Course: https://www.coursera.org/learn/what-is-social
In today’s hyper-connected world, a strong social media presence is no longer a luxury, it’s a necessity for business growth. If you’re a business owner, executive, or marketing professional looking to elevate your social strategy, then Coursera’s ‘What is Social?’ course is an absolute must-take.
This course, the foundational module of the ‘Social Media Marketing: How to Profit in a Digital World’ specialization, is designed to be intensely practical. It doesn’t just talk about growing your professional persona on social media; it guides you through the actual process. This hands-on approach ensures that you’re not just passively learning, but actively building the skills you need.
The syllabus is thoughtfully structured to provide a comprehensive understanding of the social media landscape. The ‘Introduction to Social Marketing’ module sets the stage, outlining the goals and structure of the specialization and how each course builds upon the last for a cohesive learning experience. You’ll get a clear roadmap of what to expect and how this journey will equip you with immediately applicable strategies.
Next, ‘Social Trends’ dives into the seismic shifts brought about by the digital revolution. You’ll learn to navigate the complexities of this disrupted digital world and understand how to leverage emerging trends for your business. This module is crucial for staying ahead of the curve and making sense of the ever-evolving online environment.
‘The Business of Social’ module reframes social media not just as a marketing tool, but as a holistic business approach. You’ll explore how to view social as consumer-focused, flexible, global, real-time, and integrated into your overall business strategy. A key takeaway here is a peer review assignment where you’ll define your target audience on social, a fundamental step for any successful campaign.
Finally, ‘Social Overview’ tackles the critical aspects of big data and the rapid changes in social platforms. You’ll learn to differentiate between social networks and communities, understand why they form, and gain insights into managing the vast amount of information available. Crucially, this module involves setting up the social sites you’ll use throughout the specialization, making the learning tangible from the outset.
While the course can be audited for free, the value derived from actively engaging with the material and assignments is immense. ‘What is Social?’ provides the essential building blocks for anyone serious about mastering social media marketing and driving real profit in the digital age. I highly recommend it.
Enroll Course: https://www.coursera.org/learn/what-is-social