Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b
Introduction
In today’s competitive business environment, mastering B2B marketing and sales is not just advantageous; it’s essential. With the rise of startups and digital transformation, businesses need effective strategies to acquire and retain clients. The course titled ‘Marketing e vendas B2B: Fechando novos negócios’, available on Coursera, provides a comprehensive introduction to these critical areas.
Course Overview
This course delves into the intricacies of B2B sales and marketing, equipping learners with the skills needed to enhance their sales techniques. It draws from the insights of professionals from top Brazilian startups, ensuring that the content is relevant, practical, and grounded in real-world experiences. The curriculum covers key areas like:
- Basic principles of marketing
- Interaction between marketing and sales
- Understanding your customer
- Leads and conversion processes
- Inbound vs. Outbound strategies
- Metrics and goals
- Effective selling techniques
Course Syllabus
The course is structured into four weeks, each focusing on different aspects of B2B marketing and sales.
- Week 1: Introduction + Clients
Get acquainted with marketing basics, the 4P’s, and the nuances of B2B versus B2C marketing. Esteemed speakers from industry-leading startups guide you through the content. - Week 2: Leads and Flow
This week focuses on lead generation and qualification strategies, including optimal channels for B2B marketing. You’ll learn from experts who share hands-on techniques for increasing leads. - Week 3: Sales
Dive into modern sales processes, predictability, client insights, and effective sales presentations. The experience of seasoned professionals enriches your learning. - Week 4: Post-Sales and Extras
Understanding customer success, support, and the tools essential for sales will round off your learning experience, thanks to insights from industry leaders.
Conclusion
Whether you are new to B2B sales and marketing or looking to sharpen your skills, ‘Marketing e vendas B2B: Fechando novos negócios’ offers invaluable insights and practical knowledge. The course’s blend of theoretical and practical lessons, provided by experienced professionals, ensures a well-rounded educational experience. I highly recommend this course to any professional striving to excel in the world of B2B.
Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b