Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b
In today’s competitive business landscape, mastering B2B marketing and sales strategies is essential for any professional looking to thrive. The course ‘Marketing e vendas B2B: Fechando novos negócios’ on Coursera offers a comprehensive introduction to the principles and practices that can help you close new business deals effectively.
This course is designed for those who want to enhance their understanding of B2B marketing and sales, featuring insights from professionals at some of Brazil’s leading startups, including Lean Survey and Looqbox.
### Course Overview
The course is structured into four main modules:
1. **Introduction + Clients**: This module covers the basics of marketing, the 4Ps, the relationship between marketing and sales, and the differences between B2B and B2C marketing. You will also learn about inbound and outbound marketing strategies, both online and offline.
2. **Leads and Flow**: Here, you will discover how to generate and qualify leads, understand the best channels for B2B businesses, and develop effective lead management strategies.
3. **Sales**: This module dives into modern sales techniques, how to gather customer insights, and the nuances of inside and field sales.
4. **Post-sales + Complements**: The final module focuses on customer success, support systems, and tools that can enhance your sales process.
### Why You Should Take This Course
– **Expert Insights**: The course features contributions from industry experts, providing you with real-world knowledge and practical strategies.
– **Comprehensive Curriculum**: Covering everything from lead generation to post-sales strategies, this course equips you with the skills needed to excel in B2B environments.
– **Flexible Learning**: As an online course, you can learn at your own pace, making it easy to fit into your busy schedule.
### Conclusion
If you’re looking to boost your B2B sales and marketing skills, ‘Marketing e vendas B2B: Fechando novos negócios’ is an excellent choice. With its practical approach and expert-led content, you’ll be well on your way to closing new business deals and driving growth in your organization. Don’t miss out on this opportunity to enhance your professional toolkit!
### Tags
1. B2B Marketing
2. Sales Strategies
3. Online Learning
4. Coursera Review
5. Business Growth
6. Lead Generation
7. Customer Success
8. Marketing Techniques
9. Professional Development
10. Startup Insights
### Topic
B2B Marketing and Sales Strategies
Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b