Enroll Course: https://www.coursera.org/learn/business-chinese
In today’s globalized world, mastering a language goes beyond grammar and vocabulary; it involves understanding the cultural and professional nuances that accompany business communication. For those aiming to enhance their Chinese language skills within the context of business, the Coursera course 中级商务汉语（入职与营销篇） stands out as a commendable option.
This intermediate-level course is tailored specifically for foreign learners who already possess a foundational knowledge of Chinese. Spanning six weeks, the course is divided into two primary segments: company onboarding and product marketing. Each segment consists of three lessons, making a total of six comprehensive lessons.
**Course Overview**
1. **Company Onboarding (招聘启事, 应聘面试, 入职第一天)**: This section prepares learners to understand job ads, handle job interview questions politely and effectively, and engage in simple conversations on the first day of work. The focus is on understanding the essentials of recruitment in China, from job descriptions to company expectations.
2. **Product Marketing (产品介绍, 市场营销, 售后服务)**: Here, you’ll learn how to introduce products, engage in marketing strategies, and handle customer service scenarios. The lessons are designed to equip you with the necessary vocabulary and expressions to communicate effectively with clients and colleagues.
**Learning Goals**
By completing this course, learners will:
– Improve their listening, speaking, and reading skills in business Chinese.
– Master commonly used business vocabulary and expressions.
– Gain insights into Chinese business etiquette and culture, which can often be a navigating challenge for international professionals.
**Course Structure**
The course is structured around 15-minute videos released weekly, accompanied by practice exercises, quizzes, and peer reviews. Each unit focuses on practical communication skills and real-world applications, making it an engaging learning experience. The assessments help to solidify your understanding and progress through the lesson material in a structured manner.
**Final Thoughts**
Overall, 中级商务汉语（入职与营销篇） is a robust and enriching course for those looking to expand their business Chinese proficiency. Whether you’re preparing for a job interview in China or aiming to improve your professional interactions in a Chinese-speaking environment, this course delivers valuable insights and tools to excel.
**Recommendation**
I highly recommend this course to intermediate learners of Chinese who are serious about applying their language skills in a business context. It’s not just about learning the language but also about understanding the market dynamics and cultural nuances that come into play. With its practical approach and thorough content, it’s a step toward unlocking new career opportunities in the Chinese-speaking business world.
Enroll Course: https://www.coursera.org/learn/business-chinese