Enroll Course: https://www.coursera.org/learn/business-of-social
In today’s digital landscape, social media is not just about brand awareness; it’s a powerful driver of business metrics and growth. The Coursera course ‘The Business of Social’ offers a comprehensive deep dive into integrating social strategies with sales and marketing systems for measurable results. This course is particularly valuable for executives and marketers striving to bridge the gap between social engagement and tangible business outcomes.
The curriculum covers essential topics such as legal considerations, ensuring your social strategies comply with security, privacy, and governance standards. It also emphasizes the importance of metrics, teaching learners how to use data to steer actions that generate real revenue and profit. The performance module introduces the concept of a performance funnel and KPIs, helping you develop sustainable, budget-conscious social programs. Lastly, the management section guides you through creating, testing, and justifying pilot programs based on proven metrics.
I highly recommend ‘The Business of Social’ for business leaders looking to leverage social media for strategic advantage. Whether you’re just starting or seeking to refine your existing social efforts, this course provides practical insights and tools to measure success and maximize ROI. Enroll today to turn your social initiatives into measurable business growth.
Enroll Course: https://www.coursera.org/learn/business-of-social