Enroll Course: https://www.coursera.org/learn/business-model
In today’s rapidly evolving market landscape, innovation isn’t just about new products or technology—it’s about rethinking the very foundation of how businesses create value. The Coursera course ‘Business Model Innovation’ offers a comprehensive guide to understanding and applying innovative frameworks to reinvent your business models effectively.
Led by experts Laurence Lehmann-Ortega and Hélène Musikas, this course introduces the groundbreaking Odyssey 3.14 approach, a strategic methodology that has proven invaluable for start-up entrepreneurs and established companies alike. The course is structured into five insightful modules, starting with an introduction to the fundamentals of business model innovation and progressing to detailed explorations of the three core components: value proposition, value architecture, and profit equation.
What makes this course stand out is its practical focus. You will learn to analyze and modify your business model by exploring seven strategic directions each for value proposition and value architecture. These modules are rich with real-life examples that illustrate how organizations can rethink revenue streams, target non-customers, leverage third-party platforms, optimize their value chain, and utilize resources creatively.
The final module empowers you to apply this knowledge by designing your own innovative business model, fostering creativity and strategic thinking. Whether you’re a startup founder, a business strategist, or an innovation enthusiast, this course equips you with the tools and frameworks to drive meaningful business transformation.
I highly recommend ‘Business Model Innovation’ on Coursera for anyone looking to stay ahead in today’s competitive landscape through strategic innovation. The Odyssey 3.14 approach offers a fresh perspective on business design that can inspire your next big idea.
Enroll Course: https://www.coursera.org/learn/business-model