Enroll Course: https://www.coursera.org/learn/wharton-capstone-analytics
In today’s data-driven world, the ability to analyze and interpret data is crucial for making informed business decisions. The Business Analytics Capstone course on Coursera offers a unique opportunity to apply analytical skills to real-world challenges faced by leading technology companies like Yahoo, Google, and Facebook. This course is the final project of the Business Analytics Specialization and is designed to synthesize everything you’ve learned into a comprehensive strategy.
Course Overview
The Business Analytics Capstone Project allows students to tackle a pressing issue: the rise of adblocking software and its implications for digital advertising. As a participant, you will assume the role of a leader in the Digital Advertising Tactics and Action (“DATA”) Team at a fictional company, GoYaFace, Inc. (GYF). Your mission is to develop a strategy to combat the challenges posed by adblockers, which threaten GYF’s revenue from mobile advertising.
Syllabus Breakdown
The course is structured into five modules:
- Module 1: Capstone Project Topic – The Problem of Adblocking – Understand the context and significance of the problem.
- Module 2: Defining the Problem – Create a detailed problem statement that addresses how adblockers affect GYF’s relationships with advertisers.
- Module 3: Your Strategy – Develop a clear and actionable strategy to address the problem.
- Module 4: Effects of Your Strategy/Measuring these Effects – Analyze the anticipated outcomes of your strategy and create a measurement plan.
- Module 5: Final Project Submission – Compile your work into a final presentation for peer review.
Why You Should Take This Course
The Business Analytics Capstone is not just about learning; it’s about applying your knowledge in a practical setting. By the end of the course, you will have:
- Developed critical thinking skills to ask the right questions of data.
- Learned how to create data-driven strategies that can be implemented in real business scenarios.
- Gained experience in peer review, enhancing your ability to provide and receive constructive feedback.
- Produced a work sample that can be showcased to potential employers, demonstrating your analytical capabilities.
Conclusion
If you’re looking to enhance your business analytics skills and apply them to real-world challenges, the Business Analytics Capstone course on Coursera is highly recommended. It not only equips you with the necessary tools to tackle complex business problems but also prepares you for a competitive job market where data-driven decision-making is paramount.
Enroll today and take the first step towards becoming a data-savvy business leader!
Enroll Course: https://www.coursera.org/learn/wharton-capstone-analytics