Enroll Course: https://www.coursera.org/learn/gabr
In today’s competitive business landscape, understanding the dynamics of decision-making among multiple stakeholders is crucial. The course “Game Theoretic Analysis for Business Research (1)” on Coursera offers a comprehensive introduction to game theory, a powerful tool for analyzing strategic interactions in business contexts.
This course is designed for those interested in academic research within the business management field, particularly focusing on how to construct and analyze models in environments with multiple decision-makers. The course emphasizes the economic and managerial implications of incentives, making it highly relevant for aspiring researchers and business professionals alike.
### Course Overview
The course begins with an overview of optimization theory, which is essential for understanding the mathematical models used in game theory. It then delves into the principles of game theory, covering both static and dynamic games under complete information. Through various case studies, learners will grasp the fundamental concepts and applications of game theory in business research.
### Key Learning Outcomes
By the end of this course, participants will:
1. Understand the basic concepts, applications, and scope of game theory.
2. Recognize the significance of theoretical research in the business management field.
3. Be equipped to conduct basic theoretical research in business contexts involving multiple decision-makers.
### Syllabus Highlights
– **Week 1: Course Overview and Optimization Theory** – Introduction to the course objectives and a brief overview of optimization theory.
– **Week 2: Introduction to Game Theory** – A concise introduction to the principles of game theory, focusing on static and dynamic games.
– **Week 3: Channel Choice in Competitive Environments** – Exploration of how manufacturers choose between direct retail and franchising, addressing the prisoner’s dilemma.
– **Week 4: Channel Collaboration – Return Policies** – Discussion on inventory issues under market demand uncertainty and how to design return contracts for win-win inventory decisions.
– **Week 5: Online Embedded Reselling Links: Considering Quality Heterogeneity** – Analysis of a business strategy where companies advertise their competitors and how product quality affects this strategy.
– **Week 6: Platform-based Delivery Services in the Sharing Economy** – Examination of the sharing economy and platform strategies, focusing on pricing and subsidy strategies for delivery services.
– **Week 7: Review and Future Directions** – A recap of the course content and guidance for further study in this field.
### Recommendation
I highly recommend this course for anyone interested in deepening their understanding of game theory and its applications in business research. The structured approach, combined with real-world case studies, makes complex concepts accessible and applicable. Whether you are a student, a researcher, or a business professional, this course will equip you with valuable insights and analytical skills that can enhance your decision-making capabilities.
Enroll today and start your journey into the fascinating world of game theory in business!
Enroll Course: https://www.coursera.org/learn/gabr