Enroll Course: https://www.coursera.org/learn/business-case-analysis
In today’s globalized world, effective communication in business is more crucial than ever, especially for non-native English speakers. The Business Case Analysis course offered by Coursera, as part of the Business English for Non-Native Speakers specialization, is a fantastic opportunity to enhance your business communication skills while applying them to real-world scenarios.
### Course Overview
The course culminates in a capstone project where you can choose a business case provided by HKUST or draw from your own work experience. The main objectives are to prepare a comprehensive online video presentation and a business recommendation report. This hands-on approach ensures that you not only learn theoretical concepts but also apply them practically.
### Syllabus Breakdown
The course is structured into seven weeks, each focusing on different aspects of business case analysis:
– **Week 1: Initial Case Analysis** – You will review materials to help you produce a 1-page case analysis, setting the foundation for your project.
– **Week 2: Writing an Informal Situational Analysis** – This week emphasizes crafting a 1-page situational analysis, enhancing your descriptive and explanatory skills.
– **Week 3: Creating a Draft Executive Summary** – You will learn how to organize and write a 2-page executive summary, a crucial skill for any business professional.
– **Week 4: Pitching Your Idea** – This week focuses on how to effectively pitch your ideas, which is essential for gaining buy-in from stakeholders.
– **Week 5: Presenting a Problem or Situational Analysis** – You will learn to present your analysis clearly and effectively, using appropriate visuals and language.
– **Week 6: Presenting Recommendations and Justifications** – This week covers how to present your recommendations convincingly, with a focus on cross-cultural communication.
– **Week 7: Capstone Project** – The final week is dedicated to completing your capstone project, where you will synthesize everything you’ve learned.
### Why You Should Enroll
This course is not just about learning English; it’s about mastering the art of business communication. The skills you acquire will be invaluable in your career, whether you are looking to advance in your current job or pivot to a new role. The course’s practical approach ensures that you leave with tangible skills that you can apply immediately.
### Final Thoughts
If you’re a non-native English speaker looking to enhance your business communication skills, I highly recommend the Business Case Analysis course on Coursera. The structured syllabus, combined with practical assignments, makes it an excellent choice for anyone looking to improve their business acumen and presentation skills. Don’t miss out on this opportunity to elevate your career!
### Tags
– Business English
– Non-Native Speakers
– Communication Skills
– Business Case Analysis
– Online Learning
– Coursera Review
– Professional Development
– Capstone Project
– Executive Summary
– Presentation Skills
### Topic
Business Communication Skills
Enroll Course: https://www.coursera.org/learn/business-case-analysis