Enroll Course: https://www.coursera.org/learn/business-of-social
In today’s digital age, social media is not just a platform for engagement; it is a powerful tool that can drive business success. However, many businesses struggle to connect their social strategies with tangible business metrics. This is where Coursera’s course, ‘The Business of Social,’ comes into play.
This course addresses a critical gap identified in a 2014 IBM study, which revealed that while 63% of CEOs and CMOs desire social strategies that generate business metrics, only 20% of businesses worldwide have implemented them. ‘The Business of Social’ aims to bridge this gap by teaching participants how to create social strategies that not only enhance their company’s online presence but also link directly to sales and marketing systems.
### Course Overview
The course is structured into four comprehensive modules:
1. **Legal Considerations**: This module covers the essential security, privacy, and governance aspects that must be considered when developing a social marketing strategy. Understanding these legal frameworks is crucial for any business looking to navigate the complex landscape of social media.
2. **Metrics**: Here, participants will learn how to leverage metrics to drive real business results. This module emphasizes the importance of data in shaping effective social strategies and demonstrates how to interpret metrics to inform decision-making.
3. **Performance**: This module focuses on creating a performance funnel and identifying key performance indicators (KPIs) necessary for sustaining a budgeted program. It equips learners with the tools to measure the effectiveness of their social strategies.
4. **Management**: The final module teaches how to create a pilot program, test its sustainability, and justify its existence using proven metrics. This practical approach ensures that participants can implement what they’ve learned in real-world scenarios.
### Why You Should Enroll
‘The Business of Social’ is not just a theoretical course; it provides actionable insights that can be applied immediately to your business. Whether you are a marketing professional, a business owner, or someone looking to enhance your social media skills, this course offers valuable knowledge that can lead to measurable improvements in your social strategy.
By the end of the course, you will have a solid understanding of how to connect your social media efforts with business outcomes, enabling you to engage consumers on a personal level and measure your social investments effectively.
In conclusion, if you are looking to elevate your business’s social media strategy and ensure it contributes to your bottom line, I highly recommend enrolling in ‘The Business of Social’ on Coursera. It is an investment in your professional development that promises significant returns.
### Tags
1. Social Media Strategy
2. Business Metrics
3. Marketing
4. Online Learning
5. Coursera
6. Social Marketing
7. Performance Metrics
8. Business Development
9. Digital Marketing
10. ROI
### Topic
Social Media and Business Strategy
Enroll Course: https://www.coursera.org/learn/business-of-social