Enroll Course: https://www.coursera.org/learn/businessintelligence
Introduction
In today’s fast-paced business environment, understanding the competitive landscape is crucial for any organization aiming to thrive. The ‘Business Intelligence and Competitive Analysis’ course on Coursera offers a comprehensive framework for analyzing and improving a company’s position in the market. This course is particularly relevant for those interested in management consulting, strategic planning, or anyone looking to enhance their analytical skills.
Course Overview
Set against the backdrop of American Airlines (AAL), the course dives deep into the challenges faced by one of the world’s largest airline groups. By the end of 2019, AAL was struggling with a stagnant stock price and needed to identify the root causes of its troubles. This course provides a structured approach to understanding these challenges through the lens of business intelligence.
Syllabus Breakdown
- Week 1: Welcome! – The course kicks off with an introduction to American Airlines and the framework of competitive analysis. You’ll gain insights into competitive intelligence by comparing major economies.
- Week 2: Industry Analysis – This week focuses on understanding market potential, risk, competition intensity, and value chain analysis. You’ll learn how to assess the industry landscape effectively.
- Week 3: Competition Positioning – Here, you’ll explore how to position a company within its industry, helping you understand where it stands in the competitive landscape.
- Week 4: Enterprise Diagnosis – The final week emphasizes company-level analysis, benchmarking, and identifying performance drivers. You’ll learn how to dissect revenue and assets to uncover key issues.
Why You Should Take This Course
This course is not just theoretical; it equips you with practical tools and frameworks that can be applied in real-world scenarios. Whether you’re a student, a professional looking to upskill, or someone interested in the intricacies of business strategy, this course is a valuable resource. The focus on a real-world case study, like that of American Airlines, makes the learning experience relatable and engaging.
Conclusion
In summary, the ‘Business Intelligence and Competitive Analysis’ course on Coursera is a must-take for anyone interested in understanding the dynamics of business competition. With its structured approach and practical insights, it prepares you to tackle real-world challenges effectively. I highly recommend enrolling in this course to enhance your analytical skills and gain a competitive edge in the business world.
Enroll Course: https://www.coursera.org/learn/businessintelligence