Enroll Course: https://www.coursera.org/learn/meaningful-marketing-insights
In today’s data-driven world, marketing professionals need to harness the power of consumer data to make smarter, more strategic decisions. Coursera’s ‘Meaningful Marketing Insights’ course offers a comprehensive introduction to marketing analytics, equipping learners with the essential tools to interpret and leverage various data sources such as surveys, transaction records, and billing data. Led by expert Dr. David Schweidel, this course walks you through pivotal techniques including data visualization, descriptive statistics, and regression analysis.
The course is well-structured, beginning with foundational concepts like summarizing and visualizing data using Excel pivot tables and appropriate statistical measures. As you progress, you’ll delve into regression analysis, assessing how marketing actions influence outcomes like sales and brand choices. The final module seamlessly connects analysis to actionable marketing strategies, teaching you how to evaluate different marketing decisions and understand the associated uncertainties.
I highly recommend this course for marketing professionals, data analysts, or students seeking to gain practical skills in marketing analytics. Whether you’re looking to improve decision-making, better understand customer behavior, or simply strengthen your data interpretation skills, ‘Meaningful Marketing Insights’ provides a solid, hands-on learning experience that is both accessible and immensely valuable.
Enroll Course: https://www.coursera.org/learn/meaningful-marketing-insights