Enroll Course: https://www.coursera.org/learn/crm-dados-e-o-futuro-centrado-no-cliente
In today’s rapidly evolving business landscape, understanding customer behavior and enhancing customer relationships are paramount for success. The course ‘CRM, Dados e o Futuro Centrado no Cliente’ on Coursera provides an in-depth exploration of how digital transformation and advancements in analytics and artificial intelligence are reshaping our interaction with consumers.
**Course Overview**
The course begins with a warm welcome into the realms of Customer Relationship Management (CRM) and the critical role of data in forging a customer-centric future. Students are introduced to the shifts in consumer-business relationships driven by digital technology, emphasizing the importance of offering excellence in service and ensuring consumer satisfaction.
**Syllabus Breakdown**
1. **Introduction to CRM**: This module focuses on consumer-centered strategies and how Big Data technologies and Artificial Intelligence algorithms are revolutionizing the customer experience.
2. **Customer-Oriented Strategy with CRM**: Here, the course tackles the core strategies that maintain organizational competitiveness in a globalized, data-driven world. You will learn to analyze customer behavior, preferences, and pain points.
3. **Customer Relationship Building**: This section discusses the stages of building a sales funnel centered on the customer journey and aligning it with your business goals using proven techniques and tools.
4. **Data-Driven CRM**: This module emphasizes the significance of being a data-driven company—leveraging data to inform decisions and shape strategic planning rather than relying on intuition. It covers best practices for collecting, structuring, and utilizing customer metrics along with insights into how Big Data tools can assist in this process.
**Course Highlights**
What truly stands out in this course is its pragmatic approach to integrating data into CRM strategies. The use of real-world examples and case studies makes the concepts relatable and actionable. Each module builds on the last, progressively deepening your understanding of customer dynamics in a data-centric world.
For anyone looking to enhance their expertise in CRM and data-driven strategy, this course is a highly recommended choice. It not only lays a solid foundation but also equips you with the necessary tools and knowledge to thrive in the evolving market landscape.
Enroll in ‘CRM, Dados e o Futuro Centrado no Cliente’ today on Coursera and take the first step towards becoming a leader in customer relationship management!
Enroll Course: https://www.coursera.org/learn/crm-dados-e-o-futuro-centrado-no-cliente