Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua
In today’s digital landscape, mastering customer engagement is crucial for businesses looking to thrive. The course ‘Залучення клієнтів за допомогою цифрового маркетингу’ on Coursera is an excellent resource for those seeking to elevate their marketing skills. This course is the second in the Google Digital Marketing & E-commerce Professional Certificate, designed to provide insights into customer attraction techniques employing Search Engine Optimization (SEO), Search Engine Marketing (SEM), and display advertising.
### Course Overview
The course dives deep into the marketing funnel stages: awareness, consideration, conversion, and loyalty. Each stage is vital in understanding how customers engage with brands online. By learning to leverage customer personas, you will gain insights into consumer goals, pain points, and preferred online platforms.
### Syllabus Breakdown
The syllabus is divided into several key components:
1. **Introduction to Customer Engagement and Connections in Digital Marketing:** This module deepens your understanding of the marketing funnel and examines strategies to convert prospects into loyal customers at each stage.
2. **Concept of Search Engine Optimization (SEO):** Get familiar with the fundamentals of SEO, including how Google search engines work, site ranking factors, and conducting effective keyword research.
3. **Application of SEO:** This section teaches you to optimize websites for search engines, focusing on content strategies, image optimization, link-building techniques, and creating compelling site titles. Moreover, it covers how to use SEO tools to analyze search performance and user behavior.
4. **Search Engine Marketing (SEM) and Display Advertising:** Pan out your skills by learning to create effective ads for search results and display networks, ultimately enhancing your grasp on advertisement techniques.
### My Recommendation
If you are keen on expanding your digital marketing expertise, this course is definitely worth your time. It’s comprehensive, practical, and tailored for beginners to intermediates. The hands-on approach combined with expert-led video content makes learning enjoyable and effective. Upon completion, you’ll not only receive the certification but also gain the confidence to apply these strategies in real-world scenarios.
In conclusion, ‘Залучення клієнтів за допомогою цифрового маркетингу’ is a step forward in your digital marketing journey. It equips you with the tools needed to attract and retain customers effectively.
Consider signing up for this course on Coursera to unlock your potential in the ever-evolving digital marketplace!
Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua