Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital
In today’s digital age, mastering the art of attracting and engaging customers online is crucial for any business. The course ‘Atraer clientes e interactuar con ellos/as mediante el marketing digital’ on Coursera is an excellent opportunity for anyone looking to enhance their digital marketing skills. This course is the second in the Google Career Certificate series in Digital Marketing and E-commerce, and it dives deep into essential strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and display advertising.
The course begins with an introduction to the marketing funnel, covering the stages of Awareness, Consideration, Conversion, and Loyalty. Understanding these stages is vital for anyone looking to convert potential customers into loyal clients. The course emphasizes the importance of customer personas, helping you grasp consumer goals, pain points, and preferred online platforms.
One of the highlights of the course is the comprehensive overview of SEO. You’ll learn the fundamentals of how search engines work, how websites are ranked, and the importance of keyword research. The course provides practical insights into optimizing website content, images, and links to improve search engine rankings. You’ll also discover how to create effective website titles and implement structured data markup, which is essential for enhancing user experience and search engine understanding.
Additionally, the course covers SEM and display advertising, teaching you about advertising opportunities within search engines and Google Display. You’ll learn best practices for creating effective ads and how to analyze and improve your display campaigns.
Overall, ‘Atraer clientes e interactuar con ellos/as mediante el marketing digital’ is a well-structured course that provides valuable insights and practical skills for anyone interested in digital marketing. Whether you’re a beginner or looking to refine your existing skills, this course is a fantastic resource. I highly recommend it to anyone eager to enhance their marketing strategies and engage customers effectively in the digital landscape.
Enroll Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital