Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital
In today’s digital age, mastering the art of attracting and engaging customers is crucial for any business looking to thrive online. The course ‘Atrair e Engajar Clientes com Marketing Digital’ offered on Coursera is an excellent resource for anyone eager to enhance their digital marketing skills. This course is the second in the Google Digital Marketing and E-commerce Certificate series, and it provides a comprehensive overview of essential digital marketing strategies.
The course begins with an introduction to the marketing funnel, covering its stages: awareness, consideration, conversion, and loyalty. Understanding these stages is vital for transforming potential customers into paying and repeat clients. The course emphasizes the importance of customer personas, helping learners grasp consumer goals, pain points, and preferred online platforms.
One of the standout features of this course is its in-depth exploration of Search Engine Optimization (SEO). Participants will review the fundamentals of SEO, learn how Google’s search engine works, and discover effective keyword research techniques. The practical approach ensures that learners can apply these concepts directly to their own marketing strategies.
The course also delves into how to optimize a website for search engines, covering content strategies, image optimization, and link building. By the end of this section, learners will be equipped with the knowledge to create effective site titles and implement structured data markup, enhancing both user experience and search engine visibility.
Additionally, the course covers Search Engine Marketing (SEM) and display advertising. Participants will learn about advertising opportunities on search engines, including best practices for creating ads that stand out in search results and on display networks. This knowledge is invaluable for anyone looking to improve their online advertising efforts.
Overall, ‘Atrair e Engajar Clientes com Marketing Digital’ is a well-structured course that combines theoretical knowledge with practical applications. Whether you’re a beginner in digital marketing or looking to refine your skills, this course offers valuable insights and actionable strategies. I highly recommend it to anyone interested in boosting their digital marketing prowess and driving customer engagement online.
Enroll today and take the first step towards mastering digital marketing!
Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital