Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua
Overview
If you’re looking to enhance your digital marketing skills, especially through email marketing, Coursera offers a remarkable course titled “Нестандартні рішення в маркетингу електронною поштою” (Unconventional Solutions in Email Marketing). This course is the fourth of seven in the Google Digital Marketing & E-Commerce Certificate program and is designed to teach you how to implement an effective email marketing campaign. Email marketing is one of the oldest and most reliable forms of digital marketing, playing a crucial role in a comprehensive digital strategy.
Course Syllabus
The syllabus of this course is comprehensive and practical. Here’s a breakdown of what you can expect to learn:
- Introduction: Understand what email marketing is, how it works, and its significance for business goals. You’ll explore analytical techniques such as PESTLE and SWOT to set SMART goals for your email strategy.
- Types of Marketing Messages: Dive into various types of marketing emails, from welcome emails to newsletters and promotional messages. You will learn how to write engaging email content that retains your subscriber base.
- Tools for Email Promotions: Familiarize yourself with essential email marketing tools like HubSpot and Mailchimp. Learn to create and segment email lists while understanding how to write effective emails for customer engagement.
- Data Collection and Campaign Analysis: Discover key metrics in email marketing. This section will show you how to measure, track, and analyze the results of your email campaigns, finishing with creating reports for stakeholders.
- Executing Your Campaign: Put your knowledge into practice by creating and managing your email marketing campaign. You will define your campaign goals using the SMART technique, segment your audience, and finally analyze the outcomes.
Conclusion
This course stands out not only for its informative content but also for its actionable insights that can help you drive results. With practical projects, engaging materials, and a focus on real-world applications, “Нестандартні рішення в маркетингу електронною поштою” equips you with the skills to produce effective email marketing campaigns. I highly recommend this course to anyone looking to deepen their understanding of email marketing and leverage its potential for their business.
Enroll Course: https://www.coursera.org/learn/think-outside-the-inbox-ua