Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing
In today’s interconnected world, understanding the nuances of marketing within the sports and entertainment industries is more crucial than ever. The Coursera course, ‘International Entertainment and Sports Marketing,’ offers comprehensive insights into how these two vibrant sectors operate on a global scale, emphasizing innovative strategies like cross-country and cross-industry expansion.
Throughout the course, learners are introduced to the fundamental concepts of sports and entertainment marketing, exploring both how these industries are marketed themselves and how they serve as powerful mediums to promote other products and services. The first week delves into Sports Marketing, covering essential topics such as Fan Marketing, Influence Marketing, and Sports Sponsorship, guided by experts from Duke University and Full Sail University.
The second week shifts focus to Entertainment Marketing, highlighting trends like Virtual Reality, Over-the-Top (OTT) TV, and Digital Viral Marketing. Learners gain practical knowledge from industry leaders like Woo Jin Kim, managing viral campaigns for top entertainment acts.
In the final week, the course explores Cross Country and Cross Industry Innovation (CCCI), demonstrating how companies can leverage sports and entertainment for growth through innovation exporting and importing strategies. Insights from prominent executives at Audi and adidas provide real-world relevance.
Whether you’re a marketing professional, student, or enthusiast, this course offers valuable tools and strategies to navigate and capitalize on the global sports and entertainment markets. I highly recommend it for those eager to deepen their understanding and expand their marketing horizons.
Enroll today to start transforming your approach to international marketing in these dynamic industries!
Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing